The designers guide to Ikigai

I have been pondering this concept of Ikigai (ee-key-guy) for a while since I stumbled across this image of 4 circles intersecting. It’s a Japanese term meaning “ a reason for being”. It’s about finding happiness and living your life’s purpose. I was immediately...

How to use stories to connect with customers for product businesses

When I started my first business, Punch Brand I was a bit of a “shy entrepreneur”. I hid behind my brand and intentionally created the illusion that I was a large, established company. I created a façade that looked somewhat “corporate” and wrote the About Us page in...

Get anything you want. My quest for the perfect piece of wood.

In May of 2017, we decided to undergo a pretty large kitchen renovation. I had “lived” with the old kitchen with the chipped laminate countertops, rotted out backsplash and peeling vinyl cabinet doors for long enough. I felt it was time for an upgrade. After going...