The power of niching: How I got Google as a client

Do you want to learn how to target your best customers without coming across as salesy and pushy? Do you need clarity around what specific product best represents what you actually do or sell? Are you conflicted about which product to focus on that you’ve actually...

How to use stories to connect with customers for product businesses

When I started my first business Punch Brand, I was a bit of a “shy entrepreneur”. I hid behind my brand and intentionally created the illusion that I was a large, established company. I created a façade that looked somewhat “corporate” and wrote the About Us page in...

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