In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation of valuable, engaging content that resonates with the target audience. Glynis also shares real-life examples of successful blogging strategies and encourages brands to invest in a solid blogging approach to drive traffic and conversions.
About
Glynis Tao is the founder & CEO of Chase Your Dreams Consulting, which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies. She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.
Today we’re covering why blogging matters, what makes a good blog, and how you can use SEO to increase your visibility and boost conversions
Takeaways
- Blogging is marketing—it’s not just about writing
- High-quality blogs can enhance brand visibility
- Every blog post should address a customer problem or question
- Start with your ideal customer’s pain points, then create content from there
- Most blogs fail to provide valuable content
- A good blog should educate, entertain or both
- High-quality blogs can rank in AI Overviews and traditional Google results
Themes
What’s wrong with most fashion brand blogs today?
Many fashion e-commerce blogs are missing the mark—they’re bland, unhelpful, and offer little value to readers. This not only wastes time, but can actively erode trust in your brand. Instead of writing generic, keyword-stuffed posts, fashion brands need to create blogs that educate, entertain, and reflect their brand voice—just like a great product, your blog should feel satisfying and on-brand.
Why is blogging still one of the best marketing tools?
Blogging isn’t just content—it’s connection. Every blog post is a touchpoint that can build trust, drive traffic, and convert visitors into customers. With 56% of consumers making a purchase after reading a blog (according to Hubspot), fashion brands that skip this strategy are leaving money on the table.
How to brainstorm blog content that builds trust
Start with your customer’s pain points. What do they want to know? What problems can you help them solve? Use those answers to create content ideas that feel personal and useful. Think behind-the-scenes posts, styling tips, FAQs, and expert how-tos that align with your audience’s needs.
What makes a blog “AI-ready” and SEO optimized?
Good written content needs to be structured for search. For SEO success, focus on: one main keyword, 3–5 related keywords, strong title tags and meta descriptions, optimized images, internal links, and clean formatting. With tools like Google’s AI Overviews now surfacing top blog content, high-quality, search engine optimized posts have more visibility than ever.
A real-life example of a high-performing blog
In a real-life example, Nomi Designs’ blog post “Can You Wear Linen in Winter?” now ranks for 700+ keywords and appears in Google’s AI Overview. In just three months, it brought over 22,000 impressions and 500 clicks—all from one well-optimized, helpful post.
What should fashion brands do before publishing?
Don’t just write—strategize. Check that your blog content is helpful, original, and aligned with your brand. Ask: Is this solving a real problem for my customer? Does it reflect my voice and values? Does it help Google understand what my brand stands for?
Chapters
00:00 The Power of Blogging in E-commerce
00:48 Creating High-Quality Blog Content
05:38 Blogging as a Connection Tool
Transcript
Glynis Tao
Today we're diving into a powerful tool that many fashion ecommerce brands are underutilizing, that's blogging. If you've ever wondered whether blogging is really worth your time or how to make your blog posts work harder for your brand, then you want to stick around for this.
Welcome to Chase Your Dreams, a podcast for fashion entrepreneurs who want to build a purposeful and profitable clothing business so they can make a living doing what they love. I'm your host, Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I'm also a mom to a wonderfully energetic little boy named Chase.
Hi, I'm Glynis. I'm the founder and CEO of Chase Your Dreams Consulting, which is an apparel business consulting and online marketing agency that specializes in SEO and AI search optimization for e-commerce companies. I help fashion, beauty, and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.
Today, we're covering why blogging matters, what makes a good blog, and how you can use SEO to increase your visibility and boost conversions. So let's get into it.
Why are so many blogs missing the mark? Let's be real here. Most blogs out there are bland, forgettable, and do little to support the business behind them. They may have catchy titles, but once you click through, there's nothing valuable on the page. That's not just a wasted opportunity. It's damaging. Poor quality blogs can erode trust in your brand and waste your readers time. And in a space as competitive as fashion e-commerce, your blog can't afford to be stale.
Now imagine a blog that feels like a delicious meal, satisfying, informative, and totally on brand. That's what we're aiming for. A good blog should educate or entertain your audience, offer clear, actionable insights, reflect your brand voice, and leave the reader wanting more. These high-quality blogs become long-term assets in your sales funnel. They nurture your existing customers and attract new ones, all without being overtly salesy.
So how do you use blogging as a tool for business? Well, blogging isn't just about writing, it's marketing. Every post is a touch point. According to HubSpot, 56% of consumers have made a purchase after reading a blog post. That's real revenue potential. Your blog should address your customer's needs, offer genuine value, and reflect your expertise.
So start with your customer persona and dig deeper. What are their pain points? What do they care about? What solutions can you offer? Then use those answers to brainstorm content that builds trust and engagement.
To stand out, your blogs need flavor. And that means creative formats like interviews, behind the scenes features, and how-tos. Use engaging hooks such as stats, humor, or imagery. Also, thoughtful insights that add depth to your message. Blogging is more than just a writing task. It's storytelling, strategy, and relationship building rolled into one.
So how do you use SEO to track the right traffic? Once your content is optimized for people first, then it's time to optimize for search engines. So remember, always focus on your target audience, your ideal customer, and because you want to write high quality content that establishes your expertise, experience, and trustworthiness. So then you want to optimize for search engines.
You want to focus on one main keyword and five related ones. Have a strong keyword rich title tag and meta description. Include clear structures with headings, H1, H2 tags, bullet points, readable formatting. Make sure your images are optimized, and have some internal linking. Internal link your pages within each other, because search engines like Google reward high quality, helpful content. And with AI tools like Google's AI Overviews now pulling top blog content into search summaries, visibility potential is huge.
So just think about it, right? With AI Overviews, and AI mode, you have the opportunity to have your blog show up in those areas in AI overviews, as well as in the search engine results pages as well. There's multiple opportunities for your page, your blog, and your content to show up in all these areas within search, both in AI search and traditional search engines.
To give you a real life example, one of my clients, Nomi Design, had written a blog post titled, Can You Wear Linen in Winter? This blog ranks for over 700 keywords and appears in Google's AI overview. In just three months, it brought over 22,000 impressions and 500 clicks. That's the power of helpful, optimized content.
When you create helpful content that is written by people, for people, establishes your expertise, experience, authoritativeness and trust, then you have the ability to appeal to both AI search and traditional search engines. So think about, you know, the type of content that you produce. Is it helpful content? Is it original? Is it good quality? Does it solve a problem for your ideal customer? So in this example of Nomi Designs, they had written this blog article and seen an increase in the traffic to their website with the blog showing up both in AI overviews and in search engines and Google search.
So let's just wrap this up. Blogging isn't just about content, it's about connection. And if you want to increase traffic, build trust, drive more conversion, then it's time to invest in a solid blog strategy.
If you're ready to start creating content that actually brings traffic and converts, I invite you to visit the blog section of my website and you can read the full blog article on the benefits of blogging for business, which I will put the link to in the description.
As well, you can also sign up for my newsletter to get fresh tips, resources, and real world examples delivered straight to your inbox. And the link is also provided in the description. So I really hope that you found this information helpful. If you need help with putting together a content strategy, content creation, or a professional copywriter to help with producing high quality, high converting blogs, then I encourage you to book a call with me to get started on creating consistent website content today.
That's it for today's episode and thank you for tuning in to Chase Your Dreams. Keep creating, keep growing, and keep showing up for your business. Until next time.