E-commerce SEO Services for Fashion Brands
Do you want to increase traffic to your fashion e-commerce website, rank higher on Google and improve your chances of making online sales without paying for ads?
Make it happen with SEO.
Why is SEO Essential for your Fashion E-commerce Business?
Did you know that 75% of people never browse past the first page of Google results?
This means that in order to be competitive, your web pages need to get on page 1 of Google.
If you’re not doing SEO (Search Engine Optimization) for your fashion apparel and accessories website, your online store is missing out on thousands of opportunities to be found by your customers.
With a well optimized website, your online shop will:
Work with an SEO Consultant and Service Provider who Understands the Fashion Industry
Many business owners know that doing SEO is an important component of their marketing, but they don’t fully understand how it works or how to do it right. It’s confusing and time-consuming. But the good news is that you don't have to do it all yourself!
With my combination of SEO expertise and 20+ years fashion industry experience, I’ve helped fashion companies grow their website’s organic traffic from 0 (launch) to over 1500 visitors a month in less than 12 months.
Choose Between 2 Streams of SEO Services
1. Done For You
Full Service SEO for fashion brands
2. In-House SEO Consulting
Strategy, Training and Setup
Feel more confident about your e-commerce website and take the mystery out of SEO.
Whether you choose to have SEO services done for you or need SEO consulting to get your team set up in-house, I take the time to teach founders the fundamentals of SEO. In our engagement, you’ll understand how SEO for fashion works, the important ranking factors and how to measure performance.
The great thing is I send you monthly SEO reports and review it with you so you know how your fashion website is performing. I also provide you with insight for future planning.
You will feel relief knowing that an important part of your business is taken care of by an expert, who offers full transparency and wants to help you grow your online fashion business.
It’s easy to get started:
1. Schedule a call
2. Get a complimentary website health audit & assessment
3. Create a plan to increase your website’s organic traffic and make more online sales
What's included?
Done for You — Full-Service SEO for fashion e-commerce
This option is for you if:
- You don’t have enough time and resources to do SEO in-house
- You need to outsource your SEO to an expert who has the knowledge, experience and tools to plan, implement, and measure your SEO performance
Package A (Technical SEO + On-page SEO)
Price: Starting at $1000.00 USD/ month (6 month commitment) Up to 100 pages
Technical SEO
Improving technical aspects of a website in order to increase ranking of its pages in Google. Results in a faster website, easier for search engines to understand and crawl.
Service Includes:
- SEO Audit on website
- Verify set up of Google Analytics 4, ensuring site is connected and data is flowing
- Check Google Search Console & Bing connection is working
- Check your website structure - pages, collections, products, blogs
- Fix any errors, warnings, broken URLs and redirects on the back end
- Check for toxic backlinks
- Ensure your website is mobile friendly
- Check for duplicate pages and broken links
- Audit website’s load speed
On-page SEO
Optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Service Includes:
- Keyword research, Keyword mapping
- Competitive analysis and keywords gap
- Create page titles which include primary and secondary keywords
- Write SEO Meta Descriptions
- Optimize all ‘H’ tags, ‘Alt’ tags, IMG filenames, and ‘Title’ tags
- Increase word count for top pages with web copy using focus keywords
- Include internal links to other pages on your site
- Add outbound links to authority sites on each ranking page of your site
- Set up client portal to view monthly SEO reports
Package B (Package A + Off-page SEO + Local SEO)
Price: Starting at $1500.00 USD/ month (6 month commitment)
Up to 100 pages
Off-page SEO
Actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Service Includes:
- Submit your website to national, local, and niche / industry directories
- Link building and outreach, getting backlinks
- Check competitors' links
- Check if your site is properly indexed on Google
- Interlink all social media accounts
- Reach out to website owners to remove links that you identified as irrelevant in your audit stage
Local Area SEO
The process of optimizing your online presence to attract more business from relevant local searches.
Service Includes:
- Local listing set-up
- Optimize for Google My Business
- Ensure your name, address, and phone number are consistent online
- Get listings in online directories and citations
- Add posts to Google My Business
Create a long-term solution for boosting website visibility and traffic, growing online sales and increasing brand awareness.
In-House SEO Consulting Services — SEO Strategy, Training & Setup
Equip and mobilize your staff team to do SEO in-house. The In-House SEO Consulting Services - Strategy, Training and Setup option provides companies with the education, setup and training to manage, implement and measure SEO in-house as opposed to outsourcing.
This option is for you if:
- You have an internal staff team who can handle your website SEO
- You need an expert to teach, guide and support your team for long-term success
How it Works:
1. Learn about fashion SEO
- Learn how SEO works, and the important issues to consider around fashion e-commerce SEO
- Get an educational overview of each component and process of SEO and how it affects your website's rankings and traffic
- See how your website is currently performing and learn about issues affecting its performance
2. Plan your e-commerce SEO strategy
- Create a strategic plan that includes your company’s short and long-term goals, target market, competitive analysis and possible keyword targets
- Review your custom fashion SEO strategy and implementation plan for your business
3. Implement your plan
- Receive hands-on training and coaching on how to set-up and use SEO tools to get the most out of your investment
- Start implementing your e-commerce SEO strategy and plan with my guidance and support
4. Continuous Improvement
- Learn how to analyze and monitor your website’s progress and performance to ensure your efforts are working
- Receive advice and training on how to maintain and update your SEO
- Get guidance on finding opportunities to improve your website for long-term success
- Learn about Google algorithm updates and how to future-proof your SEO
Are you ready to get started?
Work with an experienced fashion SEO company that specializes in search engine optimization for the fashion industry. Contact me for a customized SEO consulting quote.
Frequently Asked Questions
What is search engine optimization (SEO) and how does it work?
Confused about SEO? You’re not the only one. Watch this video to learn how SEO works and how fashion and apparel brands can use it to increase website traffic and visibility.
Watch the video
What makes your Fashion SEO agency different?
As a business professional and educator with over 20 years in the fashion industry, I’m able to communicate with designers in a way that’s easy to understand.
Before starting my SEO service business, I worked for large fashion corporations like Club Monaco and Reebok and ran my own clothing design company for 10 years, so I understand what fashion brand owners are going through. Being a fashion design instructor, I use my patience and skills as an educator to teach my clients about how SEO works.
I ask the right questions in order to provide advice and strategies to help online fashion brands succeed.
What types of fashion e-commerce businesses do you work with?
I work with a wide range of fashion companies, so feel free to talk with me about your specific product and business goals.
In my practice, I have worked with clients who run businesses in women’s ready-to-wear, luxury fashion, resort wear, lingerie, bridal wear, sustainable loungewear, quality children’s wear, fine jewelry, medical gowns, socks and accessories. Many of my clients have a focus on ethical and sustainable fashion.
I already did some SEO myself. Can I get a discounted rate?
No, because SEO is not a one-time job.
SEO for fashion websites is an ongoing process that requires regular maintenance and updates to stay relevant and effective. It’s important to monitor your website’s performance and make changes to keep up with the ever-changing algorithms of search engines.
Content should be regularly updated, keywords should be refreshed, and backlinks should be established on a regular basis in order to maximize visibility on the web. Additionally, staying up-to-date latest fashion seo trends and best practices for SEO can help you stay ahead of the curve and ensure that your site remains competitive.
Which e-commerce platforms and SEO tools do you have experience with?
E-commerce and website templates: I have experience implementing SEO on Shopify, Squarespace and Wix e-commerce platforms. During the SEO Service period, clients give me access to their e-commerce / website backend. If you’re using Shopify, I will request collaborator access through my Shopify Partner account.
Google Analytics and Google Search Console: To view data and reports on how users interact with my clients’ websites, and ensure pages are being crawled and indexed properly and identify errors that can be fixed to improve site performance.
Semrush: One of the leading SEO tools on the market for site audits, keyword research, reports, and monitoring. As a certified Semrush Agency Partner with a top Agency Score of 5, I am recognized as knowing how to make the most out of the data and tools provided by the Semrush in order to drive the best results for my clients.
Neuron Writer: To optimize on-page content and blogs. This tool identifies competitor web pages that you want to beat. It provides recommendations and scores to improve your on-page content to make your web pages rank higher on google.
Learn about my fashion SEO Services
Client case study:
Sirani’s Fashion
Testimonials from Fashion SEO Clients
Glynis makes SEO easy to understand
"Glynis improved my website’s SEO by identifying and resolving key issues that affected its visibility. She fixed keyword optimization, backlink quality, and technical SEO errors. Her strategic approach and effective techniques boosted rankings and increased organic traffic.
Glynis is an exceptional SEO professional specializing in the fashion industry. With excellent customer service skills and a commitment to addressing questions and resolving problems, she has greatly benefited my linen clothing business.
Her open-mindedness and willingness to embrace new ideas make her stand out. Her communication is clear and she simplifies complex concepts, making it easy for me to understand.
If you’re struggling with your online visibility or need an SEO specialist to optimize your website, Glynis is the perfect choice."
Nomi Levi,
Founder/ Designer, Nomi Designs
Glynis is a guru when it comes to driving traffic to your site!
Shauna A,
Modern Match Lingerie
It was an absolute pleasure working with Glynis.
“
Tripti S,
Ammarah Collective
I highly recommend working with Glynis to help your company grow.
“ Glynis has been a big part of the Success of The Good Tee. We’ve got so much organic growth with her help. I highly recommend working with them to help your company grow.”
Adila C,
The Good Tee