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glynistao

I help fashion e-commerce brands make more sales online with organic traffic.
🎙Host of Chase Your Dreams #podcast
👇Free #SEO Training

PREVIEW: I’m so excited! My interview with Strat

PREVIEW: I’m so excited! My interview with Strategic advisor and Former founder of Rustic Wedding Chic, Maggie Lord drops this Tuesday. Stay tuned! 🔥

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#weddingindustry #onlinemedia #weddingblog #rusticwedding #fashionindustry #fashioneditorials #creativeentrepreneurs #businessscaling #femalefounder #motherhood #fashionentrepreneur #weddingblogger #mompreneur #fashiondesignerlife #fashionspiration #fashionboss #fashionpodcast #trendingfashions #fashionbrand

Despite shrinking attention spans and an informati

Whether you like it or not, nothing ever stays the

Whether you like it or not, nothing ever stays the same in e-commerce.

The rules of content marketing are changing. What should you focus on in order to make the most IMPACT with your content?

Let’s begin by looking at some current data around content marketing:

In the past, the web pages appearing on the first page of Google used to have about 2300 words or more. But more recently, the top Google results had 1600 words or less.

As our average attention spans are becoming shorter, so are content word counts.

So does this mean that we should stop writing long-form content?

Not exactly. It really depends on quality. As much as our attention spans are shrinking, our brains are also starving for useful and original content that we can’t find anywhere else.

Here’s a general rule of thumb in light of our current situation:

Use only the amount of words that are necessary:
-If you’re able to craft a blog article in fewer words but still able to fully present your ideas, facts and stories in an engaging way—go for it.
-BUT if you write a piece of content that’s longer, AND it’s a home run on delivering content that keeps your audience reading and soaking it from one paragraph to the next—that’s great too!

Google Search Engine rewards high quality, useful content by ranking those pages higher—even if it’s on the longer word count side.

Sign up for my weekly newsletters to get the latest news on SEO and content marketing for e-commerce delivered right to your inbox. Head to: https://info.glynistao.com/newsletter-opt-in

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#fashionindustry #fashionmarketing #clothingdesigner #fashioneditorials #creativeentrepreneurs #businessoffashion #fashionenthusiast #fashionentrepreneur #fashioneducation #worldoffashion #fashionweekly #fashiondesignerlife #fashionspiration #fashionboss #fashionpodcast #trendingfashions #designerworld #fashionbrand

Don’t disappear from Google! 👻 On March 5th,

Don’t disappear from Google! 👻

On March 5th, 2024, Google announced new changes in their efforts to provide search engines users with websites that are more useful and relevant while removing unhelpful or spammy websites.

As a result of these current and previous updates, Google expects to “reduce low-quality, unoriginal content in search results by 40%.”

Google is updating their spam policies to better address the following issues:

❌ Scaled content abuse - sites that generate large volumes of low-quality, unoriginal content aimed at influencing search engine rankings

❌ Site reputation abuse - sites with strong reputation hosting third party low-quality content

❌ Expired domain abuse - sites where the domain was expired but has now been bought and repurposed in order to boost ranking of low-quality content

Stay tuned to stay visible…

In my weekly newsletters, I’ll continue to keep you updated on the latest issues affecting how websites rank on Google, so that you know what to do to safeguard your site from getting de-indexed.

Don’t miss the latest news! To sign for my newsletters, head to: https://info.glynistao.com/newsletter-opt-in

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#fashionindustry #fashionmarketing #clothingdesigner #fashioneditorials #creativeentrepreneurs #businessoffashion #fashionenthusiast #fashionentrepreneur #fashioneducation #worldoffashion #fashionweekly #fashiondesignerlife #fashionspiration #fashionboss #fashionpodcast #trendingfashions #designerworld #fashionbrand

I’m looking forward to taking part in ApparelCa

I’m looking forward to taking part in ApparelCamp this year. Connect with Vancouver’s top apparel industry professionals on Saturday, April 20th. Doors open at 8am, 500 Granville St.

Visit www.apparelcamp.org to learn more and register.

Hope to see you there!

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#fashionindustry #fashioninstagram #clothingdesigner #creativeentrepreneurs #businessoffashion #fashionenthusiast #fashionentrepreneur #fashioneducation #worldoffashion #fashionweekly #momfashionista #fashiondesignerlife #fashionspiration #fashionboss #fashionpodcast #trendingfashions #designerworld #fashionbrand

Did you miss me? I took a month off social media

Did you miss me?

I took a month off social media (by choice)!

Did anyone even notice? Well, I didn’t receive any messages from anyone at Meta asking if I’m doing ok. 😆So I think it’s safe to say that it’s ok to take a break from social media.

Before the break, I was feeling burnt out. The constant pressure of needing to stay on top of a “regular” posting schedule was giving me stress.

And now… I feel much better! 😊

Which means, it’s ok to create healthy boundaries between you and things that are draining and depleting. There I said it! 😜

Happy International Women’s Day! 💜 Today is

I’m so proud of my students who participated in

I’m so proud of my students who participated in this week’s Fashion Games that took place at Lasalle College Vancouver. The challenge was for participants to reengineer a garment and give life to something new, by working with materials that have reached the end of their conventional cycle (pre-loved garments, deadstock, excess material).

They had 6 hours to map, design, and sew their finished piece together. Using zero-waste and upcycling methodologies, they created a new garment with the materials provided.

Here are the finished works. Which one is your favorite design?

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#fashionindustry #zerowaste #slowfashion #clothingdesigner #sustainablefashion #madeincanada#ethicalfashion #creativeentrepreneurs #fashionenthusiast #fashionentrepreneur #fashioneducation #worldoffashion #fashionschool #fashiondesignerlife #fashionspiration #fashionboss #fashionpodcast #ethicallymade #fashionbrand

This week on the Chase Your Dreams podcast, Kristi

In this episode, Kristi Soomer emphasizes the impo

Kristi Soomer is a visionary entrepreneur and sust

PREVIEW: My interview with Kristi Soomer, a vision

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