Welcome to Chase your Dreams
A podcast for Fashion Entrepreneurs who are ready to pursue their passion and make a living doing what they love.
Pricing Strategies for Product Success: How to Price Your Products Profitably
In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set prices based on your products’ values ...
Increase Revenue by Understanding GA4 Shopper Behavior Data
In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing ...
How to Build a Strong Global Fashion Brand with RozeMerie Cuevas
In this episode, RozeMerie Cuevas, fashion designer and founder of Jacqueline Conoir and JAC by Jacqueline Conoir, shares her experience and lessons learned from over three decades in the industry. From her first fashion show debut at a nightclub in Vancouver at age 18, to establishing her Vancouver-based brand in ...
The Importance of Community to Overcome Entrepreneurial Challenges with Carol Shih
Summary In this episode, Carol Shih, founder of Qode Space, a Shopify web development and creative agency, shares her journey and the ethos behind her business and community work. Her approachable and outgoing personality, combined with a deep understanding of the challenges and nuances of being an Asian female entrepreneur ...
Scaling Your Business Through Changing Times
Summary Maggie Lord, founder of Rustic Wedding Chic, shares her journey of starting, scaling and selling her online publication while balancing motherhood. In this episode, you will learn about how Maggie started with blog writing and eventually worked with vendors in the wedding industry, diversified her revenue streams, and adopted ...
How to Build a Sustainable and Profitable Slow Fashion Brand with Kristi Soomer
In this episode, Kristi Soomer, founder and CEO of ethical clothing brand Encircled, shares her insights on entrepreneurship in the fashion industry. Summary Kristi Soomer emphasizes the importance of understanding your customer and differentiating your brand. She discusses the evolution of Encircled from a travel clothing brand to a versatile ...
Everything is a gift. An Interview with Fashion Designer Linda Lundström
In this episode you will discover the journey of Canadian fashion designer, Linda Lundström. Linda shares her insights on embracing change, the impact of technology in manufacturing and why challenges should be seen as gifts. Join us for an inspiring conversation with this true fashion innovator. About Linda Lundström Linda ...
Wholesale Expansion Strategies for Clothing Brands with Cristin Zaccareo
Summary In this episode, retail growth strategist Cristin Zaccareo shares insights on wholesale expansion for clothing brands. She emphasizes the importance of considering factors such as scale, profitability, and growth potential before pursuing wholesale distribution. Cristin also discusses the challenges brands face in wholesale expansion and provides advice on overcoming ...
How to Build a Creative Business and Personal Brand with Thomas Girard
Welcome to Chase Your Dreams, a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I'm your host, Glynis Tao and today we have the pleasure of sitting down with Thomas Girard, a Canadian Scholar, TEDx Speaker, and the host ...
Brand Strategies & Marketing Tips for Sustainable Fashion Brands with Tiffany Wong
My guest today is Tiffany Wong, Co-Founder & Brand Director at The Ordinary Good. Tiffany leads brand strategy and marketing at The Ordinary Good, a mission-led creative agency building and scaling sustainable and social impact e-commerce brands. Women led and operated. She has a brand building background layered with ...
How to Successfully Collaborate with the Right Influencer with Sherri Langburt
My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing agency ...
How to Start a Niche Clothing Brand with Miranda Sam
My guest today is Miranda Sam, founder of Shortlisted, a niche clothing brand dedicated to making life easier for short women (5'4 and under). How? Through petite proportions, functional design, and foolproof styling versatility. This means no more spending extra time, money or emotional energy on alterations, online returns, size ...
