Welcome to Chase your Dreams

A podcast for Fashion Entrepreneurs who are ready to pursue their passion and make a living doing what they love.

Building Customer Loyalty & Brand Recognition Through Relational Retail with Katerina Ali

Building Customer Loyalty & Brand Recognition Through Relational Retail

Katerina Ali, founder and CEO of Immersifi, shares how she is rethinking retail by focusing on customer recognition and relationship-building rather than discounts and automation. With over 25 years of experience across fashion, marketing, and technology, she offers a fresh perspective on why traditional loyalty programs fall short and how ...
Fashion Product Development: How to Create Products That Actually Sell

Fashion Product Development: How to Create Products That Actually Sell

In this episode, Belinda Jacobs, a seasoned product developer and technical designer, shares how she built her career by solving overlooked challenges between design and manufacturing, With over 15 years of experience, Belinda is the founder of Tech Packs Co., a product and design development company that helps brands turn ...
Building a Luxury Brand Through Culture, Storytelling, and Strategy

Building a Luxury Brand Through Culture, Storytelling, and Strategy

Liliane Daou shares how she moved from consulting to building CAHAIA, a culture house that designs wearable accessories and objects with the intention of spotlighting different cultures. CAHAIA was created through a series of intentional steps grounded in skill-building, financial planning, and long-term vision rather than a leap of faith ...
You Can’t Be for Everyone: How to Build a Brand That Stands Out

You Can’t Be for Everyone: How to Build a Brand That Stands Out

Discover what it truly takes to build a meaningful, lasting brand beyond surface-level marketing. Robyn Young explains that strong brands are rooted in a clear point of view and a deep understanding of their audience’s mindset, not just demographics or aesthetics. She introduces the concept of a “brand universe,” where ...
Bootstrapping a Beauty Brand from Scratch with Carrie Sporer

Bootstrapping a Beauty Brand from Scratch with Carrie Sporer

In this episode, Carrie Sporer, co-founder of SWAIR, shares how her frustration with constantly washing sweaty hair during marathon training led her to create showerless shampoo, a new category in haircare. She discusses her transition from a luxury fashion career into entrepreneurship, the importance of choosing the right co-founder, and ...
The Power of Style for Personal Branding with Jenni Lee

The Power of Style for Personal Branding with Jenni Lee

 In this episode, fashion stylist and image consultant Jenni Lee shares how intentional styling can be a powerful tool for personal branding, visual communication, and professional growth. Drawing on more than 20 years of experience working with celebrities and major publications, she explains how clothing acts as a visual ...
Messaging That Converts: PR Strategies for Founders with KJ Blattenbauer

Messaging That Converts: PR Strategies for Founders with KJ Blattenbauer

 PR expert KJ Blattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why clear messaging and positioning are essential to helping your audience understand who you are, what you do, and why it matters. KJ shares practical ...
Scaling Independent Fashion Brands with Elizabeth Solomeina

Scaling Independent Fashion Brands with Flying Solo’s Elizabeth Solomeina

 Elizabeth Solomeina, co-founder of Flying Solo, shares her insights on the challenges independent designers face in the fashion industry. She emphasizes the importance of a sustainable approach to growth, the need for strategic planning before expanding into international markets, and the value of press exposure in building brand credibility ...
Bootstrapping ROCKNOT from DIY to Multi-Million Dollar Company with Orly Shani

Bootstrapping ROCKNOT from DIY to Multi-Million Dollar Company

 Orly Shani shares her journey from a DIY expert to the founder of ROCKNOT, a profitable and scalable fashion brand that specializes in everyday statement bags. She discusses the importance of profitability, storytelling in marketing, and the lessons learned from her DIY days. Orly highlights the significance of customer ...
How to Use Styling and Merchandising as a Business Strategy with Tamara Mainardi

How to Use Styling and Merchandising as a Business Strategy

 In this episode of Chase Your Dreams, Glynis Tao and Tamara Mainardi explore how style can serve as a strategic business asset. They discuss how personal styling, branding, and sales strategies intersect to create a compelling customer experience. Tamara highlights the importance of a strategy-first approach, the challenges designers ...
The Future of Ecommerce: live from Ecom North

Business-First SEO That Sounds Like You: Why Brand Voice is a Ranking Advantage

 In this episode of Chase Your Dreams, SEO + AI Visibility Strategist, Glynis Tao, breaks down why SEO in 2026 should focus on aligning with real business goals to drive growth. She introduces the concept of “business-first SEO”, an approach that prioritizes buyer intent, revenue-driving pages, and clear brand ...
The Future of Ecommerce: live from Ecom North

AI in E-Commerce: Brand-Building Insights & Growth Strategies

 In this episode, Glynis Tao reflects on standout moments from this year’s Chase Your Dreams podcast, highlighting three fashion ecommerce strategies for entrepreneurs. Through expert insights from founders, this episode explores how to optimize your content for AI search, ecommerce growth strategies that work, what it takes to build ...