Welcome to Chase your Dreams
A podcast for Fashion Entrepreneurs who are ready to pursue their passion and make a living doing what they love.
How Blogging Builds Brand Trust and Boosts Sales
In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation of valuable, engaging content that resonates with ...
The Strategy Behind the Story: PR, Social, and Influencer Marketing with Nikki Dindo
In this episode, we chat with Nikki Dindo, founder of Spring Media Co., a boutique agency specializing in social media management, influencer marketing, and media relations. Nikki shares her journey through the fashion and PR industry, emphasizing the importance of authenticity, storytelling, and strategic branding. She discusses her experiences ...
Rooted in Heritage: The Journey of Anne Mulaire
In this episode, Andréanne Mulaire, founder and designer of Anne Mulaire shares her journey of building a sustainable fashion brand rooted in her Métis heritage. She discusses the importance of authenticity and her commitment to ethical manufacturing and community support in the age of fast fashion. Anne emphasizes the ...
How to Build a Values-led Sustainable Fashion Brand
In this episode, we are joined by Shannon, owner of Simply Merino—a sustainable clothing brand based in Vancouver and specializing in Australian Merino wool. She shares her journey from teacher to fashion entrepreneur, and discusses how her values around sustainability, transparency, and community support have shaped the brand. The conversation ...
Pricing Strategies for Product Success: How to Price Your Products Profitably
In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set prices based on your products’ values ...
Increase Revenue by Understanding GA4 Shopper Behavior Data
In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing ...
How to Build a Strong Global Fashion Brand with RozeMerie Cuevas
In this episode, RozeMerie Cuevas, fashion designer and founder of Jacqueline Conoir and JAC by Jacqueline Conoir, shares her experience and lessons learned from over three decades in the industry. From her first fashion show debut at a nightclub in Vancouver at age 18, to establishing her Vancouver-based brand in ...
The Importance of Community to Overcome Entrepreneurial Challenges with Carol Shih
Summary In this episode, Carol Shih, founder of Qode Space, a Shopify web development and creative agency, shares her journey and the ethos behind her business and community work. Her approachable and outgoing personality, combined with a deep understanding of the challenges and nuances of being an Asian female entrepreneur ...
Scaling Your Business Through Changing Times
Summary Maggie Lord, founder of Rustic Wedding Chic, shares her journey of starting, scaling and selling her online publication while balancing motherhood. In this episode, you will learn about how Maggie started with blog writing and eventually worked with vendors in the wedding industry, diversified her revenue streams, and adopted ...
How to Build a Sustainable and Profitable Slow Fashion Brand with Kristi Soomer
In this episode, Kristi Soomer, founder and CEO of ethical clothing brand Encircled, shares her insights on entrepreneurship in the fashion industry. Summary Kristi Soomer emphasizes the importance of understanding your customer and differentiating your brand. She discusses the evolution of Encircled from a travel clothing brand to a versatile ...
Everything is a gift. An Interview with Fashion Designer Linda Lundström
In this episode you will discover the journey of Canadian fashion designer, Linda Lundström. Linda shares her insights on embracing change, the impact of technology in manufacturing and why challenges should be seen as gifts. Join us for an inspiring conversation with this true fashion innovator. About Linda Lundström Linda ...
Wholesale Expansion Strategies for Clothing Brands with Cristin Zaccareo
Summary In this episode, retail growth strategist Cristin Zaccareo shares insights on wholesale expansion for clothing brands. She emphasizes the importance of considering factors such as scale, profitability, and growth potential before pursuing wholesale distribution. Cristin also discusses the challenges brands face in wholesale expansion and provides advice on overcoming ...
