How to Name Your Fashion Business

Nov 15, 2022

Three Trustworthy Steps for Selecting the Best Fashion Business Name

Written by Grant Polachek

Starting a fashion business needs a great deal of creative energy, a new sense of style, and, undoubtedly, a deep grasp of the fashion industry. 

These characteristics are critical to how your business functions, how you sell your products or services, and, most importantly, the name you give your company.

Believe it or not, your company’s name can adorn your firm with splendor and has the greatest influence on clients’ opinions of your company. 

Your name, like Urban Outfitters or Under Armor, has the capacity to help your fashion business get clients if handled correctly. If handled incorrectly, it might drive away potential consumers.

And today, we’ll reveal three simple strategies for coming up with the best fashion business names for your company and products.

That said, let’s get started.

Fashion designers working in a clothing design studio

1. Develop Your Fashion Brand

If we exclude the quality of your products and services, your fashion company’s identity is the most important aspect of your business since it determines how people connect with you.

As a result, while looking for the best fashion brand name ideas, you must consider your brand and devote time to deciding how it should look, its values and tone, and the feelings it should evoke in clients.

Consider Prada, the luxury fashion house. Simply hearing the name evokes a modern feeling of class, flair, luxury, and creativity—an outstanding depiction of the brand’s identity.

Using the same name for a classic fashion firm with a separate brand identity, on the other hand, would not have the same effect since it would not effectively reflect who the fashion is, what they do, or how they want its consumers to perceive them.

2. Begin Generating Short and Brilliant Name Ideas

This is where you can put your creative skills to excellent use! If you’ve got a naming team to assist you in brainstorming, gather them in one location, supply them with a whiteboard, markers, a notebook, and sodas, and then have them begin jotting down words that best summarize your firm.

Concentrate on using your creativity to come up with as many simple and distinctive fashion business names that express the essence of your company. Also, don’t be too critical of these names just yet, since doing that may limit your creativity.

Consider using the following naming resources to boost productivity:

  • Thesaurus
  • Rhymes 
  • Premium domains for sale 
  • visual names related to colors, 
  • Fashion slangs

Feel free to call your brainstorming session a wrap after coming up with 200 viable names. You can be confident that you’ll have a wide enough choice of possibilities to consider when it comes to picking names that ideally express the spirit of your fashion company.

3. Check Every Word You’ve Found

Look through every word you’ve found, critically analyze them, and make a list of the top ten words that embody your brand’s identity. 

But before you can select your most beloved name and start rejoicing, ensure you validate the name to certify that it meets a few simple requirements.

Validating your chosen business name is the simplest approach to determining whether it is perfect for your fashion company.

You may confirm your name by: 

  • Obtaining Client Feedback: This is the most important test since it will tell whether or not the name will catch the interest of your target market.

When doing so, make sure to ask a tiny section of your target market for their candid feedback. There’s no point in picking a name that your customers won’t love.

  • Verify if it has a ‘.com’ Domain Extension: Fashion companies possessing just an appealing brand name cannot compete in this competitive industry unless they have a matching domain name and a high-quality website. 

Be sure to check that any names you’re thinking of using for your fashion business have a ‘.com’ domain name and accessible social media profiles.

  • Trademarking: One last thing you must do before using any brand name is to ensure that you get it trademarked with the USPTO. Doing this will help you prevent a lot of legal headaches in the future.

We understand that for new business owners, the trademark registration procedure is difficult and time-consuming. As a result, we advise you get assistance from a qualified trademark attorney.


Your business name is a game-changing asset your fashion company needs to stand out and increase sales, performance, and exposure. If you want to attract new clients, you must select a brand name that effectively expresses the spirit of your company.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.