How to validate your business idea with market research

Feb 6, 2021

Learn how to do market research for your fashion and clothing business

Market research is a critical component when you’re launching a product, trying to improve your existing product, or when you’re just looking to be a step ahead of your competitors. It will provide you with all the information you need to make a better business decision.

Can you answer these questions?

1. I know exactly WHO my ideal client is, WHAT their needs are and HOW to serve them best.

2. I am clear on what I sell to my clients, including any products or services that I offer.

3. I have conducted thorough market research to validate my business idea.

If you can’t answer ALL these questions, then I highly recommend watching this video. It doesn’t matter what stage of business you’re in whether you are a startup or established business you should always be performing market research.

In order to remain in business and stay relevant, you should not only anticipate change, but you need to be able to predict change too. That’s how good your market research needs to be!

The importance of market research cannot be underestimated. Market research provides you with important information that will help you identify and analyze the market needs, your customers, and your competitors so you can flourish for years to come.

In this video you will learn how to identify who your ideal client is, what their needs are and how to serve them best. You will gain clarity on what products or services to offer and you will learn how to conduct thorough market research to validate your business idea.

Links to downloads:

Boss Up Checklist

Customer Avatar Worksheet