In this episode, we’re gearing up for the biggest shopping event of the year: Black Friday. Join your host, Glynis as we dive into the essential steps and strategies to ensure your fashion business not only survives but thrives during this shopping extravaganza. From defining your product offers to planning your promotional strategy and optimizing your technology, we’ve got you covered. Plus, stay tuned for bonus tips to give your e-commerce marketing an extra boost this holiday season.
3 Steps to Prepare for Black Friday 2023
Define your product offers
Identify and plan your promotional strategy
Optimize your technology
1. Define your Product Offers
– Use data-driven insights like analytics, surveys, and competitive analysis to pinpoint the products that will drive the most success
– Consider discounting higher margin products and exploring upselling or downselling opportunities
– Ensure your inventory can handle increased orders, and plan for efficient order management and fulfillment
2. Identify and Plan Your Promotional Strategy
– Leverage influencers for sneak peeks and new product launches to create buzz and anticipation
– Create urgency to encourage immediate action when the promotion starts
– Choose the most effective promotional channels, whether it’s email marketing, social media, or other avenues
– Enhance your brand’s visibility with supplementary content like blogs and videos
5 keys for a great product promotion
– Defining your timeline
– Prepare your audience
– Create urgency
– Choose your medium
– Creating supplementary content
3. Optimize Your Technology
– Checking website UX for conversion blockers
– Implementing SEO for easy discoverability
– Reviewing ad accounts for optimal performance
– Tracking orders, sales, and shipments with analytics
Bonus Tips for E-Commerce Success
– Display “order-by” dates to guide customers on when to make a purchase for timely holiday delivery
– Utilize countdown timers on your website and in emails to build anticipation and create a sense of urgency
– Maintain consistent messaging and branding across all platforms to reinforce your offer’s value
– Offer multiple online payment options for customer convenience
– Ensure clear visibility of return policy
– Prioritize accessible customer support
– Address design issues for a seamless user experience
Thank you for joining us for another episode of Chase Your Dreams Podcast. We hope you found these tips valuable in preparing your fashion business for a successful Black Friday. Remember to share in the comments which strategies you plan to implement. Stay tuned for more insightful episodes, and here’s to making this Black Friday a monumental success!
In today’s episode, we’ll be diving into a crucial aspect of online marketing – building an email list for your fashion e-commerce brand. So, whether you’re just starting out or looking to grow your existing business, this episode is packed with valuable tips to help you succeed.
Here are 9 benefits to having an email list:
1. Building a Direct Line of Communication
Unlike social media, emails land directly in your subscribers’ inboxes, ensuring your message gets through. This direct connection fosters a stronger bond with your audience.
2. Building Brand Loyalty and Trust
Consistent, valuable content builds trust and loyalty over time. Trust leads to repeat purchases and enthusiastic brand advocates.
3. Driving Repeat Business and Customer Retention
Keep subscribers in the loop about new collections and offers to encourage regular visits. Re-engage past customers with enticing incentives.
4. High Conversion Rates and ROI
Email marketing boasts impressive conversion rates and ROI. Engaged subscribers are more likely to become paying customers.
5. Data-driven Insights and Market Research
Your email list offers invaluable insights into customer behavior. Analyze metrics for informed decisions and better results.
6. Less Reliance on External Platforms
Reduce dependence on unpredictable platforms by owning your communication channels.
7. Personalized Marketing Campaigns
Segment your list for targeted content. Personalization elevates the customer experience and drives conversions.
8. Promoting New Product Launches and Exclusive Offers
Make subscribers feel special with exclusive access to product launches and deals.
9. Adapting to Evolving Marketing Trends
Email marketing remains adaptable. Utilize automation, segmentation, and responsive design to stay current.
In conclusion, building an email list is a cornerstone of your fashion e-commerce brand’s marketing strategy. Join us in the next episode, where we’ll dive into strategies for attracting subscribers. See you there!
In this episode, we’ll be discussing five essential strategies to boost your fashion e-commerce store’s growth and success. From optimizing your website to analyzing sales data, these actionable tips will help you elevate your online presence and increase sales.
1. Optimize Your Website
– Ensure user-friendliness, easy navigation, and SEO optimization.
– Use high-quality images and detailed product descriptions.
– Verify mobile-friendliness and speed using Google’s tools.
Why it matters:
Optimizing your website boosts visibility on search engine results, driving more traffic and potential sales. It also builds trust and credibility with customers.
Analyzing sales data helps you make data-driven decisions to improve your e-commerce business continuously.
By implementing these five strategies will help you elevate your fashion e-commerce store’s performance and drive growth. Remember, success in e-commerce is an ongoing journey of refinement and adaptation.
Thank you for tuning in to today’s episode on 5 Ways to Grow Your Fashion E-Commerce Store. If you found this information valuable, please consider subscribing and leaving a review. Stay tuned for more tips and insights to help you succeed in the world of online fashion retail.
Stella Carakasi has been a fashion disruptor since 1993 when she launched the first, highly controversial hemp clothing collection in the United States. Her work continued to raise the eco-fashion bar and helped moving the emerging green revolution forward.
In this episode, Stella takes us through her journey of building several successful fashion companies and some of the difficult decisions she’s had to make as a business owner.
This conversation is a powerful, truth telling and insightful look into the fashion industry as Stella shares a very important message to her audience as well as to young and emerging designers. This is unfiltered real talk that covers areas such as:
– why she took the gamble and left wholesale behind
– why it’s the brands’ responsibility to work towards sustainability, but don’t lead with it
– why business is not for the faint of heart
– why it’s important to start with your values
– why you need to know your customer
You can find out more about Stella Carakasi on her website: www.stellacarakasi.com Her Instagram is instagram.com/stellacarakasi/ and her Facebook page is facebook.com/carakasi/
You can reach Stella by email at stella@stellacarakasi.com
My guest today is Vancouver-based celebrity fashion designer Ryan Amore. He specializes in women’s evening wear, occasion wear, athletic wear and high fashion. He’s worked with high end clients such as Christian Dior & Zac Posen.
In this episode, Ryan talks about how he got his start in the fashion industry. How he developed his strong technical skills through various job experiences he’s had and then uses those skills to run his own design studio. He takes us through the process of garment development from sketch to final product.
He explains how clothing companies are adapting to the pandemic. He answers the questions, what trends will come out of this pandemic? And should you be starting something new right now?
He talks about how he navigates through different work environments. He gives advice on how to stay grounded and true to yourself in an industry that’s very image focused, and not to lose your identity when you’re working for an employer or client.
This is Part 2 to ‘How to use SEO for your clothing brand.’ If you haven’t had a chance to listen to Part 1, I recommend you do that first.
Today I’m going over the top 10 SEO ranking factors. You can use this handy checklist of essential ranking factors to perform SEO on your website. Go to https://info.glynistao.com/SEO-checklist to download a copy of the SEO Ranking Factors Checklist.
I’m offering a complimentary website assessment which include a site audit and site load speed test. I will go over the report with you and give you recommendations how to improve your website’s SEO. To take advantage of this offer, book your zoom call with me here: https://calendly.com/glynistao/book-a-call
You can find me on Instagram @glynistao Please subscribe to Chase Your Dreams Podcast if you haven’t already. Thank you for tuning in!
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