How To Make Better Things In Better Ways with Glencora Twigg

How To Make Better Things In Better Ways with Glencora Twigg

This episode I talk to accomplished apparel professional, Glencora Twigg. Glencora talks about what it takes to make it in the fashion industry. She gives her advice to young designers starting out and why it’s important to do the ‘grunt work’. As an OG of the Vancouver fashion scene, she cut her teeth working at her own retail store for 15 years. She also spent 10 years teaching at the local colleges where she shares her knowledge of what she knows to the new generation. If you are interested in a career in fashion, this episode is a must listen.

How To Use SEO For Your Clothing Brand [Part 1]

How To Use SEO For Your Clothing Brand [Part 1]

Is your website feeling a bit neglected? Are you hearing the term SEO being thrown around but not sure what that is, or where to begin? With most people working and staying at home, now’s the BEST time to increase your website’s visibility.⁣

⁣If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic search then I recommend you listen to today’s podcast.

In this episode I will cover:

– What is SEO?

– Why SEO is important for your clothing brand

– How Google actually works

Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

I’m offering a complimentary website assessment which include a site audit and site load speed test.  I will go over the report with you and give you recommendations how to improve your website’s SEO. To take advantage of this offer, book your zoom call with me here: https://calendly.com/glynistao/book-a-call

How Things Have Gone Right: A Conversation with Stephanie Ostler

How Things Have Gone Right: A Conversation with Stephanie Ostler

Stephanie Ostler is a prominent Vancouver entrepreneur, influencer and instructor at SFU. As a life long resident of the rainy city she launched her clothing company, Devil May Wear, straight out of high school immediately attracting international attention and sales.

By the time she was 30 she had 3 successful retail locations including Granville Island, Main Street, and Fan Tan Alley in Victoria. Devil May Wear has been voted Vancouver’s Best Local Designer Clothing Store. Stephanie gives her advice on how to weather the storm from her experience of being in business for 17 years.

She also gives her insight into: What opportunities that can come out once we get over this pandemic, especially with commercial real estate. Which style trends will emerge from the quarantine, also why she thinks there will be a style freeze. Why its important to create an experience for the customers to differentiate yourself so that they can interact and connect with your brand.

You can learn more about Stephanie Ostler and her company here: https://www.devilmaywear.ca/

Interview with Daub + Design Creative Director Lexi Soukoreff

Interview with Daub + Design Creative Director Lexi Soukoreff

Today’s episode I’m interviewing the founder of Vancouver- based activewear brand Daub + Design.

Lexi Soukoreff talks about how covid-19 has affected her daily life and business. Despite the fact that the pandemic happened right before the start of a 6-week run of shows, she shares her story of how she pivoted her business to online.

She’s switched to making non- medical grade face masks but there’s a shortage of supplies to make them. She’s figuring out things as she goes along, just like when she first started her business she’s using the knowledge of what she’s learned through the years to get through this challenging time.

You can learn more about Daub + Design here: https://daubanddesign.com/

Navigating The Fashion Industry During Turbulent Times with Adila Cokar

Navigating The Fashion Industry During Turbulent Times with Adila Cokar

I have a super awesome treat for you today. I’m interviewing my friend and fellow fashion entrepreneur Adila Cokar who’s an expert in offshore manufacturing.⁣

⁣Adila is a media- acclaimed, award-winning serial entrepreneur and author of the recently released book “Source My Garment- The Insiders Guide to responsible offshore manufacturing. She’s also the Founder of The Good Tee, an apparel company which offers sustainable fashion basics that are fair trade certified and fully traceable from farm to the warehouse.⁣

⁣In this episode, Dee shares her story and lessons she’s learned through her entrepreneur journey. She talks about how this pandemic is affecting the factories and garment workers overseas.⁣

⁣She answers the questions, do you think this pandemic will force the industry to be more sustainable? And what are the misconceptions start ups have with the cost of manufacturing overseas? ⁣

⁣Despite what’s going on in the world today, Dee is actively working on her business and maintains an optimistic mindset. It’s a very uplifting conversation which you don’t want to miss. ⁣

5 Creative Ways To Overcome Small Business Challenges

5 Creative Ways To Overcome Small Business Challenges

The following is a recording from my presentation at Apparel Camp conference in Vancouver. I will go over common challenges that most small businesses face. I will use actual examples of challenges I’ve faced running my business and how I dealt with them and give you some creative and practical solutions to use in your business.

If you are looking for a fashion design business consultant book your call with me: https://calendly.com/glynistao/book-a-call