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glynistao

Founder, Chase Your Dreams Consulting. I help fashion e-commerce brands become the brand search engines & AI recommend when customers are ready to buy
Your product may not mean what you think it means Your product may not mean what you think it means to your customers. As founders, we can become so focused on perfecting the product, its ingredients, materials, quality and features, that we forget the product is only one part of the story. For Charlene Li, Founder of EATABLE, customer feedback revealed something much bigger. Her gourmet popcorn wasn’t simply a premium, clean-label snack. It represented celebration, connection and joy. It was the treat brought to a party, shared around the kitchen table or enjoyed during time with friends. That insight changed how EATABLE approached its marketing. Instead of focusing only on what the product contains, the brand began communicating what it brings into people’s lives. The lesson for every founder: listen closely to how your customers describe your product. They may reveal the emotional benefit and the stronger brand story you couldn’t see from inside the business. Hear more of Charlene’s journey in Episode 80 of the Chase Your Dreams Podcast: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE. 🎧 Listen at the link in my bio. #FashionEntrepreneur #EcommerceBusiness #BrandStrategy #CustomerInsights #FounderStory
Made it to Friday. And honestly, this week felt ha Made it to Friday. And honestly, this week felt hard both personally and professionally. There were decisions I had to make based on what my family needed from me. I knew those choices might disappoint other people, and that’s never an easy feeling to carry. As a mom and a business owner, I try my best to show up for everyone. But sometimes, no matter how hard I try, I can’t meet every expectation. But that doesn’t mean I don’t care. And it doesn’t mean I should have to explain or justify every decision I make. Still, the guilt can feel heavy. 💔 I wonder how many other women feel this unspoken pressure to be everything to everyone, and feel as though we’ve let someone down the moment we choose our own needs or our family’s needs. Tonight, I’m looking forward to my breathwork class. 🧘To breathe, release some of this weight and remind myself that doing my best has to be enough. Does anyone else ever feel this way?
What if the real risk isn’t failing, but never try What if the real risk isn’t failing, but never trying? When Charlene Li considered leaving the security of her finance career to pursue entrepreneurship, she knew failure might mean rebuilding. But the thought of looking back 10 years later and wondering what could have happened felt even scarier. You will always be able to find a reason why an idea might not work. Sometimes the next step is choosing the possibility of learning over the certainty of regret. 🎧 Episode 80: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE Listen to Chase Your Dreams on Apple Podcasts and Spotify. #ChaseYourDreamsPodcast #Entrepreneurship #WomenInBusiness #FounderJourney #ProductBasedBusiness
New episode drops today! 🔥 Would complete strange New episode drops today! 🔥 Would complete strangers buy a $9 bag of popcorn online? 🍿 That was the simple question Charlene Li and her husband, Vince, set out to answer when they launched EATABLE in 2019. Before @eatableinc became a million-dollar brand carried by more than 1,600 retailers, the goal was to create something distinctive, get it into people’s hands and listen to their feedback. It’s a powerful reminder for product-based founders: you don’t need to have everything figured out before you launch. You need a differentiated idea, real customer feedback and the willingness to learn as you go. 🎧 Episode 80: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE Listen to Chase Your Dreams on Apple Podcasts and Spotify. #ChaseYourDreamsPodcast #ProductBasedBusiness #Ecommerce #BrandBuilding #Entrepreneurship
Enjoying a tasty treat while working. 🍿 Today, I’ Enjoying a tasty treat while working. 🍿 Today, I’m editing Episode 80 of Chase Your Dreams, featuring my longtime friend Charlene Li, co-founder of EATABLE. Charlene first told me about her business idea when we met in 2018. Since then, I’ve watched her and her husband, Vince transform a kitchen experiment into a million-dollar product brand carried by more than 1,600 retailers. In this season finale, we talk about what happened between the idea and the success story, including: ✨ Validating a product before it feels perfect ✨ Bootstrapping from $0 to more than $1 million ✨ Balancing ecommerce and wholesale growth ✨ Building a business with your spouse ✨ Navigating entrepreneurship and motherhood ✨ Choosing the risk of trying over the regret of never starting Episode 80: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE Coming soon. And yes, it’s a tasty one. 😋 #ChaseYourDreamsPodcast #ProductBasedBusiness #Entrepreneurship #Ecommerce #WomenInBusiness
Wishing you a wonderful Thanksgiving weekend, with Wishing you a wonderful Thanksgiving weekend, with time to rest, connect, and enjoy something delicious. 🇨🇦🍁❤️ With Canadian Thanksgiving on Monday, October 12, I’ve been reflecting on how much I have to be thankful for, including this community. When I started Chase Your Dreams, I wanted to create a space for honest conversations about entrepreneurship: the ideas, challenges, pivots, and people behind the businesses. Today, I’ve recorded 80 episodes, and the show has reached more than 5,000 all-time plays and downloads! To every guest who has shared their story, and everyone who has listened, shared an episode, or sent a kind message over the years: thank you. Your support has kept these conversations going. If you’re looking for something to listen to over the long weekend, I have three recent episodes to catch up on. Thanks for listening and being part of this journey.
In a founder event this week, I kept hearing the s In a founder event this week, I kept hearing the same things come up again and again. “We’re getting traffic, but sales feel inconsistent.” “Ads are getting expensive. “We’re not sure what’s actually working anymore.” One founder shared that she spent $25K on ads and made $15K back. That kind of gap doesn’t come down to just traffic. It usually means there’s a disconnect somewhere between how people are finding you, what they’re seeing when they land, and what actually drives them to buy. If you don’t know: * which channels are bringing in revenue * which pages are converting * and which customers are coming back it becomes really hard to scale with confidence. At that point, it starts to feel like you’re constantly testing and hoping something sticks. Before putting more money into ads, it’s worth taking a step back and looking at how everything is working together. That’s where the real opportunity usually is. Getting traffic but unsure what’s turning it into sales? DM me “CLARITY” to learn how my Online Visibility Roadmap can help you identify the gaps and prioritize your next steps before spending more on ads.
You can spend a fortune getting the right shopper You can spend a fortune getting the right shopper to your product page, then lose the sale over one question: “Will this fit me?” In Episode #79 of Chase Your Dreams, I speak with Michael Klein, Director of Revenue and E-Commerce at @avease.ai , about one of fashion e-commerce’s most persistent and expensive challenges: returns. Mike shares: - Where the customer journey breaks down between search and sale - The hidden costs of fashion returns - Why many virtual try-on tools solve only half the problem - How AI and garment-specific sizing can improve fit confidence - What smaller brands can do now to reduce avoidable returns 🎧 From Search to Sale: How AI Can Improve Fit Confidence and Reduce Fashion Returns Listen to Chase Your Dreams on Apple Podcasts and Spotify. #FashionBusiness #FashionEcommerce #FashionTechnology #virtualtryon
Well hello there 💙 I’m so happy when I found out @ Well hello there 💙 I’m so happy when I found out @coquitlamcentre was doing a contest/ collab with my favourite colour analyst @christinaflorencio and fashion stylist @sarahdarceystyle . I recently found out I am a true winter so I quickly hopped over to the mall to check out the colour wall. It’s so beautiful! They also have a curated wish list of products by season that you can shop from so hurry and enter today for your chance to win!
In this episode I talk to Mike Klein, Director of In this episode I talk to Mike Klein, Director of Revenue and E-Commerce at Avease, an AI-powered virtual try-on and fit platform for fashion e-commerce brands. After experiencing the costly impact of returns across wholesale, retail and e-commerce, Mike saw an opportunity to tackle a problem he had faced throughout his career. In this clip, Mike shares why advances in AI and computer vision convinced him to join Avease and how better virtual fit technology can help brands increase margins, save customers time and reduce the waste created by returns. 🎧 Episode #79: From Search to Sale: How AI Can Improve Fit Confidence and Reduce Fashion Returns. Listen to Chase Your Dreams on Apple Podcasts and Spotify.
What if AI could hold the full picture of your bus What if AI could hold the full picture of your business, even when you’re too overwhelmed to see it clearly? Ëmi Antal is building atëmier OS, an AI-powered guided-thinking platform designed specifically for founder-led businesses. The platform connects the founder’s strengths, values, ambition, and capacity with business performance, customer insights, and market data. Its purpose is to help founders recognize patterns, uncover underlying problems, and identify the highest-leverage move they can make next. Ëmi doesn’t see AI as a replacement for human creativity or judgment. She sees it as a way to magnify what she calls “the human magic” within us. For founders managing countless ideas, decisions, and responsibilities, that outside perspective could help transform information into focused action. 🎧 Episode #78: How to Build a Fashion Business That Supports Your Life with Ëmi Antal Listen to Chase Your Dreams on Apple Podcasts and Spotify.
Most founders don’t think about sustainable growth Most founders don’t think about sustainable growth until they’ve experienced what unsustainable growth feels like. More revenue. More products. More collections. More markets. But growth for the sake of growth can leave founders overwhelmed, disconnected from their strengths, and running a business that no longer supports the life they want. Ëmi Antal also points to another common challenge: founders often build intuitively while overlooking the financial, customer, and market data already available to them. Intuition matters—especially in a creative industry—but it needs to be supported by the numbers. Before assuming you need more marketing, another hire, or more revenue, step back and ask: What is actually holding the business back? The visible problem may not be the root problem. Listen to my full conversation with Ëmi on Chase Your Dreams. 🎧 Episode #78: How to Build a Fashion Business That Supports Your Life with Ëmi Antal Listen to Chase Your Dreams on Apple Podcasts and Spotify. #SustainableGrowth #FashionBusiness #BusinessStrategy #FashionFounder
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