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glynistao

I help fashion e-commerce brands create optimized content and attract potential customers through organic search
🎙Host of Chase Your Dreams #podcast

New episode with Rhea Lana Riner drops today! 🔥 New episode with Rhea Lana Riner drops today! 🔥

In this week’s episode of the Chase Your Dreams podcast, I interview Rhea Lana Riner (@rhealanas), founder of Rhea Lana’s Children’s Consignment Events, to talk about how she grew her business through franchising, why it’s important to cultivate a supportive community, and what it takes to be a holistic leader.

Learn about:
* Why franchising is a sustainable growth strategy
* What holistic leadership looks like
* How to build a community that drives brand loyalty
* What it takes to thrive as a female entrepreneur
* How to tell a brand story that connects
* Why personal growth is the key to long-term success

Whether you’re interested in franchising your business or you’re in the early stages of your entrepreneurial journey, this episode is filled with practical advice and words of wisdom to inspire.

Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
It’s hard to believe that it has been 30 years s It’s hard to believe that it has been 30 years since I started my career in the fashion industry. 

I started as a student at KPU (formerly Kwantlen College) fashion design and technology program, at that time it was a 2 year diploma program.

Then I went on to further my studies at Ryerson University (now TMU) and received a Bachelor of Applied Arts degree in Fashion Design.

After graduation, I got a job as a fabric coordinator at Club Monaco. I spent a decade working for SMEs and large corporations like HBC & Reebok.

I then went on to having my own clothing brand, where I built an account base from scratch to over 80 active, recurring accounts and secured distribution agreements with national pop-culture distribution companies in US and Canada.

I developed Android Apparel for Google Inc. Punch Brand was designated the developer and producer of official Android apparel for the Android marketing team and US & UK online Google merchandise stores.

Now I’m the founder & CEO of Chase Your Dreams Consulting, which is an apparel business consulting & online marketing agency that specializes in SEO for e-commerce companies. 

I help fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results. I sit at the intersection of fashion and tech. 

Curious what SEO can do for your fashion brand? Read my latest blog on glynistao.com/blog.
Opening Night at @vanfashionweek. What an inspirat Opening Night at @vanfashionweek. What an inspirational start to what promises to be an extraordinary week celebrating both local and international fashion talent.

It’s always a joy to kick off the evening alongside our incredible hosts, our emcee for the evening - the remarkable Sarah Murray @flashandsoul
 
Seeing the works of these incredibly talented designers GURL 23 @larissahealey, Richard Wei richsw, ANMBUS by Arlene Nguni @ambusaccessories, and ANAHATAU by Lokah Chizuru @anahatau_ for the very first time. Your creativity and vision are truly inspiring.

A special highlight of the evening was the Originator Awards, honouring the designers, teachers, stylists, photographers, local businesses, and community members who make this fashion community so vibrant and dynamic. 

Congratulations to @aleesha_h, @fabcyclevan, Irina McKenzie @shopwonderland, Allison Wonderland, @miriamalden Brunette the label and @melonco5 — your extraordinary contributions continue to shape this industry in meaningful ways.👏❤️

As I reflect on this night, I’m filled with gratitude for the people, the creativity, and the shared passion that’s made my 30 years career in fashion such a remarkable journey.
Andy Hsu is the co-founder and Chief Executive Off Andy Hsu is the co-founder and Chief Executive Officer of @MotionGrey, a Vancouver-based ergonomic office furniture company with a mission to make standing desks and chairs more accessible and affordable. 

Through authentic storytelling and strategic marketing efforts, Andy has grown MotionGrey into a successful multi-channel business with products available on Amazon, Walmart, Best Buy, and more. 

Here Andy talks about how mixing marketplaces helps boost DTC growth. 

Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Hannah Wang is the founder of The Aesthetics Studi Hannah Wang is the founder of The Aesthetics Studio, an Ontario-based sticker and stationery shop with a focus on promoting mental health awareness. 

Hannah graduated from high school in the middle of the pandemic. During lockdown, she was inspired to embrace her creative side and open an Etsy shop, designing and selling her own stickers, washi tape, and assorted stationery. 

As an advocate for mental health, Hannah’s business has evolved to promote mental wellness through journaling, creative expression, and coloring as a form of self-care and connection.

Here Hannah shares what she thinks the future of e-commerce would be. My interview with Hannah is now live.

Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Big news: ChatGPT just changed the game for fashio Big news: ChatGPT just changed the game for fashion e-commerce. You can now buy products directly inside ChatGPT (US only) — no website clicks needed.

It’s called Instant Checkout, powered by the new Agentic Commerce Protocol. Imagine a shopper asking ChatGPT for a ‘linen wrap dress under $200’… and your product pops up with a Buy button—right there in chat. 🤯

This means your SEO isn’t just about ranking anymore — it’s about being understood, trusted, and shoppable by AI.

Fashion brands that optimize their product data early will own this new discovery layer. Want to be one of them? Start getting your site AI-ready now. 

👉 Comment STRATEGY and I’ll send you the link to show how you can Future-Proof Your Brand in the age of AI
Hellen Harbilas is the owner and founder of Hellen Hellen Harbilas is the owner and founder of Hellen’s Boutique, they make Handmade Luxury Soy Candles & Home Decor.

Here Hellen talks about how she started the business, the problem with most air fresheners and scented candles, and what marketing strategies she used to grow her business in the early days.

Stay tuned for Episode #50 The Voices of E-commerce: Ecom North Edition coming October 14. 

@hellens.boutique
Gillian Liu is the Co-Founder and Chief Marketing Gillian Liu is the Co-Founder and Chief Marketing Officer at Kiyoko, a Toronto-based Asian beauty e-commerce business. With a focus on organic content marketing, Kiyoko has achieved impressive mid-7 figure revenue while the founders maintain their full-time careers. Gillian leads the brand’s marketing strategies, driving the company’s success through authentic, engaging content that resonates with audiences.

Here @hi.itsgillian talks about how a viral video boosted e-commerce growth. In the early days of @kiyoko.beauty Gillian used SEO to drive traffic to her website at the very beginning of her business.
I share my insights and takeaways from Ecom North I share my insights and takeaways from Ecom North on the impact of AI on e-commerce, focusing on how brands can optimize their presence in AI search engines. I discusse the importance of understanding customer queries, creating human-centric content, and leveraging various platforms for better visibility.

Takeaways
72% of consumers use AI search engines like ChatGPT.
AI search optimization is essential for brand visibility.
Content should be original and human-written.
Understanding customer questions is key to content strategy.
Follow-up questions are important for content clusters.
Optimizing for Bing is crucial for AI search.
Listicles and Reddit are significant data sources for AI.

Join us for this year’s SEO School webinar, E-Commerce SEO Strategies in the Age of AI and learn all the essential SEO best practices to future-proof your brand in AI-Driven search

Details:
📍 Where: ZOOM (Link will be provided upon sign-up.)
📅 Date: October 9, 2025
⏰ Time: 10am PST / 1pm EST

Comment SEOSCHOOL and I’ll send you the link to the sign up 💫

https://info.glynistao.com/ecommerce-ai-seo-strategies-webinar
It’s been an amazing 2 days of learning new thin It’s been an amazing 2 days of learning new things, catching up with old friends, meeting new friends and feeling energized as well as inspired by this wonderful community of e-commerce founders and professionals. 

I left with so many takeaways from speakers such as Dragon’s Den @micheleromanow
and I can’t wait to share some new interviews I did with successful brand owners from @motiongrey and @kiyoko.beauty with you soon!
Celebrating 30 years as a KPU alumni 💛 I was in Celebrating 30 years as a KPU alumni 💛 I was invited to a special evening celebrating the contributions of Wilson School of Design Advisory Committee members. 

The event also included the launch of the Research + Design journal ‘Assembly’, and featured talks that showcase the innovative thinking and research conducted by Wilson School of Design faculty and students.
If traffic is down even though rankings are steady If traffic is down even though rankings are steady, it might not be you. It might be AI changing the rules.

AI, particularly through features like Google’s AI Overviews, is significantly reducing traffic to many websites by providing answers directly within the search results, causing a decrease in clicks and shifts in user behavior. 

Studies show substantial declines in organic click-through rates, leading to less traffic reaching external sites. This “hijacking” or redirection of traffic is a major concern for content creators and businesses that rely on organic traffic for revenue, prompting a need for strategic adaptation in how they create and present content.  

Join us for this year’s SEO School webinar, E-Commerce SEO Strategies in the Age of AI and learn all the essential SEO best practices to future-proof your brand.

In this webinar, you’ll learn:
- How AI is changing search & shopper behavior
- What “AI-ready” SEO looks like
- A content game plan
- Measurement that matters in 2025
- Real examples from fashion e-commerce brands

Details:
📍 Where: ZOOM (Link will be provided upon sign-up.)
📅 Date: October 9, 2025
⏰ Time: 10am PST / 1pm EST

Future-Proof Your Brand in AI-Driven Search. Find out how by registering to my FREE webinar today!

Comment SEOSCHOOL and I’ll send you the link to the sign up 💫

https://info.glynistao.com/ecommerce-ai-seo-strategies-webinar
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