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I help fashion e-commerce brands become the brand search engines & AI recommend when customers are ready to buy.
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Robyn Young is a brand strategist, author, and fou Robyn Young is a brand strategist, author, and founder of Young & Co., dedicated to helping independent brands move beyond surface-level marketing to build what she calls “brand universes”: layered, immersive brand identities that foster recognition, trust, and long-term loyalty. Robyn’s work centers on helping founders articulate a clear point of view, strengthen brand resilience, and create businesses designed for lasting relevance rather than short-term hype. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Episode #64 drops today! 🔥 Discover what it truly Episode #64 drops today! 🔥 Discover what it truly takes to build a meaningful, lasting brand beyond surface-level marketing. Robyn Young explains that strong brands are rooted in a clear point of view and a deep understanding of their audience’s mindset, not just demographics or aesthetics. She introduces the concept of a “brand universe,” where every touchpoint works together to create a cohesive and memorable experience, and emphasizes that differentiation comes from ideas, not just visuals. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
In 2018, I started Chase Your Dreams Consulting wi In 2018, I started Chase Your Dreams Consulting with a simple goal: to help fashion entrepreneurs pursue their passion and make a living doing what they love. At the time, it felt like a big leap. I had spent most of my career on the product side designing, developing, and producing collections. Moving into online marketing and SEO meant stepping into the unknown. There was uncertainty. There was a huuuge learning curve. But I was willing to bet on myself and figure it out. Today, I’m incredibly proud to share that Chase Your Dreams Consulting has been ranked #1 SEO agency for fashion for the second year in a row by GrowthFolks. And as one of the few woman-owned agencies on that list, this recognition means even more. Not because of the ranking itself, but because of what it represents: years of consistency, commitment to doing the work well, and building a business rooted in real results for our clients. To anyone in a season of uncertainty or growth, keep going! The path may not always be clear, but progress compounds. If you’re a fashion, beauty, or lifestyle brand ready to turn your visibility into real revenue, let’s talk. Book a call with me or send me a message to get started. Keep chasing your dreams ✨
Carrie Sporer, co-founder of SWAIR, turned a simpl Carrie Sporer, co-founder of SWAIR, turned a simple frustration during marathon training into a beauty brand solving a real problem. From luxury fashion to building Showerless Shampoo, she’s redefining what it means to go from sweaty to ready while navigating entrepreneurship and motherhood. Carrie emphasizes the challenges of educating consumers when introducing a new product, and how visual storytelling, community-driven marketing, and in-person demos have been key to growth. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Episode #63 drops today! 🎧 In this episode, Carri Episode #63 drops today! 🎧 In this episode, Carrie Sporer, co-founder of SWAIR, shares how her frustration with constantly washing sweaty hair during marathon training led her to create showerless shampoo, a new category in haircare. She discusses her transition from a luxury fashion career into entrepreneurship, the importance of choosing the right co-founder, and how building a brand on a bootstrap budget requires focus, scrappiness, and resilience. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Jenni Lee is a fashion stylist and image consultan Jenni Lee is a fashion stylist and image consultant with more than 20 years of experience shaping the visual narratives of celebrities, artists, and public figures. Her work has appeared in major publications including Harper’s Bazaar, Rolling Stone, People, and InStyle, and she has styled notable names such as Lauryn Hill and Scarlett Johansson. In this interview, @jennileestylist discusses her philosophy of “more styling, less shopping,” encouraging people to make better use of the clothes they already own while building wardrobes that align with their personal brand and future aspirations. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
In a founder event this week, I kept hearing the s In a founder event this week, I kept hearing the same things come up again and again. “We’re getting traffic, but sales feel inconsistent.” “Ads are getting expensive. “We’re not sure what’s actually working anymore.” One founder shared that she spent $25K on ads and made $15K back. That kind of gap doesn’t come down to just traffic. It usually means there’s a disconnect somewhere between how people are finding you, what they’re seeing when they land, and what actually drives them to buy. If you don’t know: * which channels are bringing in revenue * which pages are converting * and which customers are coming back it becomes really hard to scale with confidence. At that point, it starts to feel like you’re constantly testing and hoping something sticks. Before putting more money into ads, it’s worth taking a step back and looking at how everything is working together. That’s where the real opportunity usually is.
Episode #62 drops today! 🔥 Fashion stylist and im Episode #62 drops today! 🔥 Fashion stylist and image consultant Jenni Lee shares how intentional styling can be a powerful tool for personal branding, visual communication, and professional growth. Drawing on more than 20 years of experience working with celebrities and major publications, she explains how clothing acts as a visual language that shapes first impressions and opens opportunities. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Many e-commerce brands think SEO success means ran Many e-commerce brands think SEO success means ranking higher on Google. But rankings alone don’t always translate into real business growth. In this blog post, I explain the idea behind Business SEO, a strategy that connects search visibility directly to your brand positioning, messaging, and revenue goals. In the article you’ll learn: • why rankings alone aren’t enough for ecommerce growth • how SEO should align with your business strategy • how fashion and ecommerce brands can attract the right customers through search If you run a fashion brand, Shopify store, or e-commerce business, this guide will help you rethink how SEO fits into your overall growth strategy. 🔗glynistao.com/blog You don’t need a complete SEO overhaul. Starting with small, intentional changes that are aligned with business goals will make all the difference. Let’s make search visibility work for your business, not just your rankings. 🗓 Ready for expert help? DM me or comment ROADMAP to book a 1:1 strategy call
In this episode,@kjblattenbauer shares practical t In this episode,@kjblattenbauer shares practical tips for crafting concise, compelling brand statements, using free PR channels and creating content that strengthens customer connections. The conversation emphasizes the mindset shift needed for self-promotion, showing that visibility is a leadership skill and a way to serve your audience. Discover actionable strategies to communicate your expertise, attract the right customers, and grow your business. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Episode #61 drops today! 🔥 In this episode of Cha Episode #61 drops today! 🔥 In this episode of Chase Your Dreams, PR expert @kjblattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why clear messaging and positioning are essential to helping your audience understand who you are, what you do, and why it matters. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
New episode: Scaling Independent Fashion Brands wi New episode: Scaling Independent Fashion Brands with Flying Solo’s Elizabeth Solomeina Elizabeth Solomeina is the co-founder and managing director of Flying Solo, an innovative fashion platform with flagship stores in New York City and Paris. Since 2016, she’s built a space created for designers, by designers, supporting 250+ independent brands through retail, runway shows in Paris, New York, and Milan. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
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