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I help fashion e-commerce brands become the brand search engines & AI recommend when customers are ready to buy.
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Web Summit runs the world’s largest technology eve Web Summit runs the world’s largest technology events, connecting people and ideas that change the world. Web Summit’s mission has been to create software that enables meaningful connections between the CEOs, founders, investors, media, politicians and cultural figureheads who are reshaping the world. May 11-14,2026
If you’re running a $2M+ ecommerce brand, this is If you’re running a $2M+ ecommerce brand, this is probably you. You’re spending $10K+/month on Meta ads. The moment you pause them, your traffic disappears. That’s not a marketing strategy. That’s a lease agreement. Most ecommerce brands at this level are renting their traffic. Every click, every session, every sale, paid for, month after month. And just like rent, the price keeps going up. Meanwhile, SEO sits untouched… Not because founders don’t know it exists, but because it feels slow. Invisible. Hard to tie to this month’s revenue target. So the ads keep running. The budget keeps climbing. The CAC keeps creeping up. Here’s what most people don’t talk about: every month you skip SEO is a month your competitors are compounding. Their product pages are ranking. Their content is pulling in buyers. Their organic traffic is growing without paying the landlord. When ad costs rise (and they always do), brands with SEO have options. Brands without it have a crisis. You don’t have to choose one or the other. But you do have to stop treating SEO like a “someday” project. Because someday, the rent is going to be too high to pay. If this resonates, drop a comment or DM me. Happy to show you where SEO fits into your current strategy.
What Most E-Commerce Brands Still Get Wrong About What Most E-Commerce Brands Still Get Wrong About Growth The most effective growth strategies come from alignment. When your product solves a real problem, your messaging clearly communicates value, and your strategy supports long-term goals, growth becomes more predictable and less stressful. Instead of constantly reacting, aligned brands build strong foundations that support scalable and sustainable success. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
New solo episode drops today! 🔥 Many founders ass New solo episode drops today! 🔥 Many founders assume that more paid ads, more content, or improved SEO will lead to successful brand growth. In reality, growth strategies often fail because the product itself isn’t aligned with real customer demand. When brands overlook their customers’ needs and rely on trends to determine what products should be developed instead of genuine problems, conversions suffer and marketing feels harder than it should. Sustainable growth starts with intentional product development that meets a clear need in the market. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Real client results working with growth-stage foun Real client results working with growth-stage founders and marketing leaders. I built Chase Your Dreams to bridge the gap between the business of fashion and the reality of digital growth. With over 20 years in the apparel industry, I bring a business-first lens to SEO. That means we focus on what drives revenue, not just rankings. Is your brand invisible to AI search? Join the 5-day SEO Visibility Accelerator 🔗 https://go.glynistao.com/accelerator
Katerina Ali is the founder and CEO of Immersifi, Katerina Ali is the founder and CEO of Immersifi, a clienteling and loyalty platform designed to help physical retail brands better recognize and retain their customers. With over 25 years of experience across fashion, marketing, and technology, she has built her career at the intersection of customer experience and brand growth. After identifying a gap in how brands fail to recognize loyal customers in-store, she created Immersifi to support what she calls relational retail, a more human, data-driven approach to building trust and long-term loyalty. Today, her work focuses on helping brands move beyond discounts and automation to create more personalized, relationship-driven experiences. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Tell me why do I still stumble over my words after Tell me why do I still stumble over my words after 68 episodes? Thank goodness for editing. Check out my solo episode: What Most E-Commerce Brands Still Get Wrong About Growth Coming 4/28 🔥
Episode #67 drops today! 🔥 In this episode, Kater Episode #67 drops today! 🔥 In this episode, Katerina Ali, founder and CEO of Immersifi, shares how she is rethinking retail by focusing on customer recognition and relationship-building rather than discounts and automation. With over 25 years of experience across fashion, marketing, and technology, she offers a fresh perspective on why traditional loyalty programs fall short and how brands unintentionally train customers to wait for sales. She introduces the concept of relational retail, a proactive approach to customer experience that uses data and technology to better understand and serve customers before they even make a purchase. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Bootstrapping ROCKNOT from DIY to Multi-Million Do Bootstrapping ROCKNOT from DIY to Multi-Million Dollar Company with Orly Shani Orly Shani is a Los Angeles–based television host, personal style expert, and DIY innovator. Orly first gained the fashion world’s attention on NBC’s Fashion Star, where her designs were picked up by major retailers like H&M and Saks Fifth Avenue. She then went on to host and contribute to shows including E!’s The Fabulous, The Today Show, and Access Hollywood. As a lifelong DIYer and personal style expert, Orly founded ROCKNOT, a multi-million-dollar accessories brand known for its everyday statement bag system built around interchangeable straps, handbags, and accessories. Orly’s work blends creativity, practicality, and storytelling, turning everyday ideas into standout products, experiences, and profitable, scalable businesses. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Fashion Product Development: How to Create Product Fashion Product Development: How to Create Products That Actually Sell This conversation highlights common and costly mistakes founders make and explains how to control profit margins through thoughtful design, pricing, and material choices. Belinda also explores how to balance creativity with commercial viability, while introducing the opportunity to leverage SEO and customer data to better predict demand and guide product decisions. This episode reframes product development as both a strategic and operational discipline, where organization, continuous learning, and data-informed thinking are essential to building products that not only look good, but sell and scale sustainably. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Fashion Product Development: How to Create Product Fashion Product Development: How to Create Products That Actually Sell This conversation highlights common and costly mistakes founders make and explains how to control profit margins through thoughtful design, pricing, and material choices. Belinda also explores how to balance creativity with commercial viability, while introducing the opportunity to leverage SEO and customer data to better predict demand and guide product decisions. This episode reframes product development as both a strategic and operational discipline, where organization, continuous learning, and data-informed thinking are essential to building products that not only look good, but sell and scale sustainably. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Everyone’s talking about AI content… but no one’s Everyone’s talking about AI content… but no one’s talking about AI slop. AI slop = low quality content that is produced usually in quantity by means of artificial intelligence And it shows. We’re seeing brands pump out blogs, product descriptions, and pages at scale… but nothing ranks, nothing converts, and nothing builds authority. Why? Because it’s generic.
It’s surface-level.
It sounds like everyone else. The truth is you still need text-based content. It still drives traffic. You still need strategy. That’s what drives results. AI is a tool for efficiency. Not a replacement for expertise. A good way to use AI is to speed up research, structure or ideation
 If you’re using AI to do everything for you… you get AI slop! If you’re using it the wrong way you get crappy outputs, wasted time and money because you have to redo it all. The brands that will win in 2026 are not the ones creating the most content…
 They’re the ones creating the most useful, credible, experience-backed content. If you want to use AI the right way for SEO and visibility: Explore my Online Visibility Roadmap™ Link in bio 🔗
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