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glynistao

I help fashion e-commerce brands become the brand search engines & AI recommend when customers are ready to buy.
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Episode #73: The most common questions fashion fou Episode #73: The most common questions fashion founders ask me right now. I thought I’d answer some of the most common questions I’ve been getting recently from fashion, beauty, and lifestyle founders. These are questions coming from clients, podcast listeners, founders in my community, and brands I’m speaking with every week. Q: If ChatGPT and Claude are answering questions directly, does ranking on Google even matter anymore? Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
How do you balance creativity with data when makin How do you balance creativity with data when making marketing decisions? It’s a question every founder eventually faces. My latest podcast guest, Adele Tetangco, has spent more than 20 years helping fashion and lifestyle brands grow as an entrepreneur, brand strategist, community builder, and fractional CMO. From co-founding @garmentory to building @snack____size , she’s worked with brands at every stage of growth. What I love about Adele’s approach is that she doesn’t see creativity and analytics as competing forces. She believes great marketing starts with understanding the data—what’s working, what’s not, and where the opportunities are. Then comes the creative part: finding new ways to connect with customers, tell stories, and improve results. As Adele puts it: “Before I plan anything, I look at the metrics first. Then the fun part is getting creative.” Too often, founders rely entirely on gut instinct or get buried in spreadsheets. The magic happens when you combine both. Listen to this clip as Adele shares how she uses data, performance metrics, and creativity to help brands make smarter marketing decisions and drive sustainable growth. What’s your natural tendency, do you lean more toward creativity or data? Episode #74: Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
New episode drops today! 🔥 One of the hardest les New episode drops today! 🔥 One of the hardest lessons entrepreneurs learn is that growth doesn’t come from doing everything yourself. It comes from learning to trust others. My latest podcast guest, Adele Tetangco, knows this firsthand. As the co-founder of Garmentory, founder of Snack-Size, et tigre, fractional CMO, and a respected connector in the fashion industry, she’s spent more than 20 years helping brands grow, scale, and navigate change. In this clip, Adele shares one of the most important lessons she learned while building businesses: “Investing in the right people and trusting the people you’re hiring is how businesses grow.” For many founders, letting go feels uncomfortable. We worry no one will care as much as we do. We hold onto tasks because we think we’re the only ones who can do them properly. But as Adele explains, growth often begins when founders stop trying to do everything and start building the right team around them. What’s one task you’ve struggled to delegate in your business? 🎙️ Episode #74: Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco is now live. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
New episode drops tomorrow! Most people only see t New episode drops tomorrow! Most people only see the highlight reel. What they don’t see are the years spent figuring things out, the pivots, the difficult decisions, and the constant need to adapt as the industry changes. On the next episode of Chase Your Dreams, I’m joined by someone who has spent more than two decades helping fashion brands grow—from startup stage to scale. We talk about:
✨ What separates brands that grow from those that stay stuck
✨ The biggest marketing mistakes founders are still making
✨ Why community and relationships matter more than ever
✨ How AI is changing the future of marketing
✨ The one mindset every entrepreneur needs to stay relevant This conversation is packed with honest insights for fashion founders navigating growth in today’s rapidly changing landscape. Any guesses who the guest might be? 👀 🎙️ New episode drops tomorrow!
It’s been a great month of making in person connec It’s been a great month of making in person connections. Recently I attended the Bloom Conference hosted by the lovely @danilivinglife Lately I’ve been living more intentional and savoring every moment. That means spending less time on social media. Because honestly it doesn’t make me feel good. And of the many conversations I’ve had lately with other women founders I haven’t met one person who says they love social media. As a matter of fact I hear things like people are feeling tired of the comparison trap and feeling behind in their business after going on social media. At the conference one of the guests said they use the Brick to restrict their phone usage. I’m tired of the apps hijacking my time and attention. Honestly, I would be happier without it, and probably wouldn’t be on as much if I didn’t run a business. So if you hear from me less than usual it’s cause I’m out and about living life IRL. What’s your relationship with social media?
New episode drops today 🔥 I thought I’d answer so New episode drops today 🔥 I thought I’d answer some of the most common questions I’ve been getting recently from fashion, beauty, and lifestyle founders. These are questions coming from clients, podcast listeners, founders in my community, and brands I’m speaking with every week. Q: How do I attract my ideal customer and build relationships with people who aren’t ready to buy yet? Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
Most fashion brands use search data for marketing. Most fashion brands use search data for marketing. The smartest brands use it for product development. Before you invest in a new collection, search data can reveal: ✔ What customers are actively looking for ✔ Emerging trends gaining momentum ✔ Seasonal demand patterns ✔ Language customers actually use to describe products ✔ Gaps competitors aren’t addressing After spending more than 20 years in apparel—from product development and sourcing to ecommerce and SEO—I’ve found that search data is one of the most overlooked forms of customer research available to fashion brands. The brands that win aren’t just creating products they hope customers want. They’re using real demand signals to make smarter decisions before production begins. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
After more than 20 years in the fashion industry, After more than 20 years in the fashion industry, I’ve realized something important: Beautiful products alone are no longer enough. If customers can’t find your brand through Google, AI search, product discovery, and organic search, growth becomes much harder and more expensive. That’s why I’ve evolved my work into helping brands become more discoverable in the modern digital landscape. Hi I’m Glynis, founder of Chase Your Dreams Consulting and a Fashion E-commerce Growth Strategist. I help fashion and lifestyle e-commerce brands turn Search and AI visibility into predictable revenue, not just traffic. Before starting my consulting business, I worked with brands like Club Monaco and Reebok, and later ran my own clothing brand for over a decade. My experience spans technical design, sourcing, product development, garment manufacturing, ecommerce, digital marketing, and SEO. What makes my approach different is that I don’t just understand search engines, I understand the fashion industry itself. I understand how products are developed, how collections are merchandised, how customers shop, and how founders think because I’ve lived it firsthand. Today, I combine that industry experience with SEO and AI visibility strategy to help brands become easier to find, easier to understand, and easier to trust online. Through my consulting work, educational content, and the Chase Your Dreams Podcast, I share practical insights to help founders make smarter marketing decisions that support sustainable long-term growth. I’m excited to continue evolving this next chapter of my work and helping brands navigate the future of search, visibility, and ecommerce growth.
Most brands are pouring money into paid channels w Most brands are pouring money into paid channels while ignoring SEO, even though it’s one of the few marketing assets that compounds over time. I help ecommerce brands improve their visibility across search and AI so they can drive more revenue organically. Is your brand invisible to AI search? Join the 5-day SEO Visibility Accelerator https://go.glynistao.com/accelerator Become the brand everyone finds first
Do I need to be a big brand with huge resources an Do I need to be a big brand with huge resources and big ad budget to do well in SEO? Q: The giants in the industry must clearly have the funds to sink into paid ads, as a small company in order to compete with the “goliaths”. What are your recommendations for us to actually show up? Is it always pay to play? Is there any organic smart ways to go about it? A: When it comes to organic search, it depends how well you optimize for organic search. That means they look at the signals that come from your website, therefore you have a level paying field when it comes to SEO. For example I helped a small mom and pop sportswear shop to rank on page 1 along with giants like Lululemon, Adidas, Golf Town. The good news is Foundational SEO can level the playing field with big brands without you needing a big budget.
In this episode, @leahyard shares her long journey In this episode, @leahyard shares her long journey to launching her jewelry brand. From growing up on an isolated lighthouse island to working entry-level jobs for years, Leah Yard has built a name for herself in the jewelry industry. She discusses how she overcame impostor syndrome, the realities of entrepreneurship that no one talks about, and the importance of establishing community and authenticity in a brand. This honest and eye-opening conversation is for budding entrepreneurs who want a real look into what it takes to build a successful brand. Listen to Chase Your Dreams Podcast on Apple Podcast and Spotify.
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