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glynistao

Founder, Chase Your Dreams Consulting. I help fashion e-commerce brands become the brand search engines & AI recommend when customers are ready to buy
What if AI could hold the full picture of your bus What if AI could hold the full picture of your business, even when you’re too overwhelmed to see it clearly? Ëmi Antal is building atëmier OS, an AI-powered guided-thinking platform designed specifically for founder-led businesses. The platform connects the founder’s strengths, values, ambition, and capacity with business performance, customer insights, and market data. Its purpose is to help founders recognize patterns, uncover underlying problems, and identify the highest-leverage move they can make next. Ëmi doesn’t see AI as a replacement for human creativity or judgment. She sees it as a way to magnify what she calls “the human magic” within us. For founders managing countless ideas, decisions, and responsibilities, that outside perspective could help transform information into focused action. 🎧 Episode #78: How to Build a Fashion Business That Supports Your Life with Ëmi Antal Listen to Chase Your Dreams on Apple Podcasts and Spotify.
Most founders don’t think about sustainable growth Most founders don’t think about sustainable growth until they’ve experienced what unsustainable growth feels like. More revenue. More products. More collections. More markets. But growth for the sake of growth can leave founders overwhelmed, disconnected from their strengths, and running a business that no longer supports the life they want. Ëmi Antal also points to another common challenge: founders often build intuitively while overlooking the financial, customer, and market data already available to them. Intuition matters—especially in a creative industry—but it needs to be supported by the numbers. Before assuming you need more marketing, another hire, or more revenue, step back and ask: What is actually holding the business back? The visible problem may not be the root problem. Listen to my full conversation with Ëmi on Chase Your Dreams. 🎧 Episode #78: How to Build a Fashion Business That Supports Your Life with Ëmi Antal Listen to Chase Your Dreams on Apple Podcasts and Spotify. #SustainableGrowth #FashionBusiness #BusinessStrategy #FashionFounder
New Episode drops today! What happens when the bus New Episode drops today! What happens when the business you built becomes your identity? Ëmi Antal founded and scaled the activewear brand Daquïni across 26 countries. But after selling the company, she had to answer a much more personal question: Who was she without the brand? As Ëmi began advising other founders, she recognized many of the same challenges she had experienced—founder overwhelm, businesses dependent on one person, and growth that didn’t necessarily support the life behind it. That realization led her to create atëmier, where she now helps fashion and beauty founders build sustainable, profitable businesses around their strengths, values, ambition, and capacity. In this episode of Chase Your Dreams, Ëmi shares how stepping away from one business helped her redefine success and build her next chapter with greater intention. 🎧 Episode #78: How to Build a Fashion Business That Supports Your Life with Ëmi Antal Listen to Chase Your Dreams on Apple Podcasts and Spotify. #FashionEntrepreneur #FounderJourney #FashionBusiness #BusinessGrowth ChaseYourDreamsPodcast
I had the pleasure to attend the Lasalle College F I had the pleasure to attend the Lasalle College Fashion Design Capstone Runway Show on Friday the 18th. These were 13 of my former students who were showing their final graduation collections. I was impressed with many of the designs on the runway. Each brought their own distinct point of view whether it was through colour, texture, unconventional materials, culture, or storytelling through the clothes it was really a joy to watch their years of dedication and hard work come to life on the runway. I’m so proud of each and every one of them. Congratulations and thanks for letting me be part of your journey. ✨
At 43, I thought I was starting over. I wasn’t. W At 43, I thought I was starting over. I wasn’t. When I closed my clothing brand after more than 10 years, I had no idea what my next career would look like. I went from clothing brand owner → motherhood → teaching → a setback → rebuilding my confidence → consulting → SEO → e-commerce growth strategy. It definitely wasn’t one giant leap. But here’s what I eventually realized: I wasn’t starting from scratch. I was starting from experience. Instead of leaving 20+ years in fashion behind, I built on it. I added SEO, e-commerce and digital strategy to everything I already knew about product development, merchandising, manufacturing, margins and running a fashion business. That combination became my competitive advantage. If you’re going through your own reinvention, you don’t need to have the next 10 years figured out. You just need to figure out your next step. 🎧 Hear the full story in Episode #77 of Chase Your Dreams: 30 Years in Fashion & Entrepreneurship (Part 2): What I Know Now. What’s something from your past experience that you could build your next chapter on?
What if fashion brands thought about demand before What if fashion brands thought about demand before they placed the production order? Too often, the process looks like this: Design the collection.
Develop and sample it.
Commit to inventory.
Then figure out how to sell it. But by then, some of the most expensive decisions have already been made. That’s why I’m teaming up with product development expert Belinda Jacobs for a free live masterclass: DESIGNING FOR DEMAND
How Fashion Brands Can Validate Demand Before Investing in Inventory We’re bringing together two sides of the same growth challenge: what you produce + what customers actually want. We’ll explore how customer research, search behaviour, product development, production realities and profitability can work together to help brands make smarter decisions before inventory arrives. 📅 Thursday, September 24
⏰ 10 AM PT / 1 PM ET
💻 Live on Zoom + Q&A
🎟️ Free Stop guessing what will sell. Register here: https://go.glynistao.com/designing-for-demand 🔗 Link in Bio #FashionBusiness #FashionEntrepreneur #EcommerceStrategy #ProductDevelopment #FashionMarketing
Bonjour bienvenue à Montréal! Montreal is known Bonjour bienvenue à Montréal! Montreal is known for its unique blend of European charm, French-Canadian culture, historic architecture, and world-class food scene. Today’s adventure includes a ride on La Grande Roue at the Old Port, eating breakfast at a French cafe, visiting Notre Dame cathedral, enjoying poutine and smoke meat sandwiches and hiking up Mount Royal.
After more than 20 years in the fashion industry, After more than 20 years in the fashion industry, I know this to be true: Beautiful products aren’t enough if the right customers can’t find them. When your brand isn’t visible across Google, AI search and organic product discovery, growth becomes much harder and more expensive. That’s why I’ve evolved my work into helping brands become more discoverable in the modern digital landscape. I’m Glynis Tao, founder of Chase Your Dreams Consulting and a Fashion E-Commerce Growth Strategist. I help fashion and lifestyle e-commerce brands turn Search and AI visibility into predictable revenue, not just traffic. Before starting my consulting business, I worked with brands including Club Monaco and Reebok and ran my own clothing brand for more than a decade. My experience spans product development, sourcing, manufacturing, merchandising, e-commerce, digital marketing and SEO. What makes my approach different is that I don’t just understand search engines, I understand the fashion industry itself. I understand how products are developed, how collections are merchandised, how customers shop, and how founders think because I’ve lived it firsthand. Today, I combine that industry knowledge with SEO and AI visibility strategy to help brands become easier to find, understand and trust online. If you’re unsure whether your brand is visible where customers are searching, join my free 5-Day SEO Visibility Accelerator. Over five days, you’ll learn how to: - Understand where your brand currently appears in search - Identify the visibility gaps holding you back - Improve how search engines and AI platforms understand your business - Focus on the SEO actions most likely to support growth Ready to make your brand easier to find? Join the 5-Day SEO Visibility Accelerator at the link in my bio or visit: 🔗 https://go.glynistao.com/accelerator
Summertime fun ☀️A short trip to Vancouver Island Summertime fun ☀️A short trip to Vancouver Island to relax, sightseeing, spending time with family and longtime friends. How’s your summer going?
Most brands are pouring money into paid channels w Most brands are pouring money into paid channels while ignoring SEO, even though it’s one of the few marketing assets that compounds over time. After working with multiple 7-figure fashion brands, I’ve noticed a consistent pattern: The brands that scale are not doing more. They are simply easier to find, easier to understand, and easier to trust at the moment it matters. That’s what I call visibility alignment. That’s exactly why I created The Fashion SEO Visibility Accelerator. A free 5-day guided framework designed to help ecommerce brands turn visibility into revenue. Over 5 days, I’ll walk you through: ✅ What’s actually shaping brand discovery right now ✅ Why your traffic isn’t converting ✅ How to move from invisible to in-demand ✅ The small upgrades that drive real growth ✅ How to build a long-term growth engine This isn’t theory. It’s the same strategic lens I use with my 7-figure e-commerce clients to turn visibility into revenue. This is for you if: - You’re getting traffic but not enough sales - You know your brand is strong but not being discovered - You’re tired of relying only on paid acquisition - You want a clearer path from visibility to revenue If visibility has been the bottleneck in your growth, this is where to fix it. 👉 Start the free 5-Day Accelerator https://go.glynistao.com/accelerator Let’s get your brand in front of the people who are already looking for you.
“No matter how hard I’ve tried to leave the fashio “No matter how hard I’ve tried to leave the fashion industry, it keeps pulling me back.” For 30 years, I’ve worked behind the scenes in the fashion industry. I’ve sourced fabrics in Hong Kong, managed million-dollar inventories at Club Monaco, designed CFL uniforms at Reebok, survived the intensity of New York fashion, built and scaled my own clothing brand, worked with Google, and eventually found my way into SEO and AI visibility. But this episode isn’t about my résumé. It’s about the lessons behind the journey. The moments when I questioned everything. The pivots I never planned and the setbacks that became opportunities. And why, despite trying to leave the industry more than once, I always found my way back. After interviewing nearly 50 incredible founders on Chase Your Dreams, I realized I’d never fully shared my own story. So this episode is different. It’s honest, unscripted, and a look behind the curtain at the experiences that shaped who I am today and why I’m so passionate about helping fashion entrepreneurs build businesses that last. If you’re building a business or wondering whether all the twists and turns are worth it, this episode is for you. 🎧 Episode #76: My 30-Year Journey in Fashion (Part 1): From Sewing My First Apron to Building a Global Clothing Brand I’d love to know: What’s one experience that changed the direction of your career? Listen to Chase Your Dreams on Apple Podcasts and Spotify.
Happy Friday! Have you heard the buzz that’s happe Happy Friday! Have you heard the buzz that’s happening on social media?

People have been talking about having their colour analysis done by @christinaflorencio and after they discovered their true colours they’ve become more discerning and intentional shoppers. Have you had your colour analysis done? If not, book a consultation with @revivalcolourstudio. Not only is it fun but it can save you money. Christina Florencio is an Accredited Colour Analysis Educator, Slow Fashion Stylist, and Founder of REVIVAL Colour Analysis Studio in Vancouver. After spending years in the vintage fashion industry, Christina shifted her business toward helping people discover the colours that naturally enhance their appearance while encouraging more intentional shopping habits. 🎧 Episode #75: Finding Your True Colours and Building a Business Around Intentional Style with Christina Florencio. Listen to Chase Your Dreams on Apple Podcasts and Spotify.
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