Welcome to Chase your Dreams

 In this conversation, Orly Shani shares her journey from a DIY expert to the founder of ROCKNOT, a profitable and scalable fashion brand that specializes in everyday statement bags. She discusses the importance of profitability, storytelling in marketing, and the lessons learned from her DIY days. Orly highlights the ...

 In this episode of Chase Your Dreams, Glynis Tao and Tamara Mainardi explore how style can serve as a strategic business asset. They discuss how personal styling, branding, and sales strategies intersect to create a compelling customer experience. Tamara highlights the importance of a strategy-first approach, the challenges designers ...

 In this episode of Chase Your Dreams, SEO + AI Visibility Strategist, Glynis Tao, breaks down why SEO in 2026 should focus on aligning with real business goals to drive growth. She introduces the concept of “business-first SEO”, an approach that prioritizes buyer intent, revenue-driving pages, and clear brand ...

 In this episode, Glynis Tao reflects on standout moments from this year’s Chase Your Dreams podcast, highlighting three fashion ecommerce strategies for entrepreneurs. Through expert insights from founders, this episode explores how to optimize your content for AI search, ecommerce growth strategies that work, what it takes to build ...

 In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her clients used strategic blogging to earn ...

 In this episode, Leticia Viedma shares how she transitioned from being a lawyer to the founder of KAMI, a women’s footwear company with an emphasis on Spanish craftsmanship. She discusses what inspired her to enter the fashion industry, the challenges she faced developing a DTC brand, and why she ...

 In this episode, Glynis Tao discusses the evolving landscape of e-commerce SEO in the age of AI, focusing on how e-commerce brands can adapt their growth strategies to remain competitive. She highlights the importance of understanding the changes in consumer search behaviour, the AI challenges brands face, and effective ...

 In this episode, Evelina Kaganovitch explores why building trust is more important than increasing traffic for e-commerce fashion brands. She shares her journey from fashion school burnout to becoming a messaging strategist, emphasizing the need for authentic storytelling and meaningful communication. Discover what the key to a successful email ...

 In this conversation, Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment Events, shares her 28-year-long entrepreneurial journey. What started as a simple clothing swap in her living room transformed into a multi-million dollar franchise, striving to make high-quality children’s clothes accessible and affordable. With an emphasis on community, ...

 What does it really take to thrive in the ever-changing e-commerce world? In this special live edition of the Chase Your Dreams podcast from Ecom North, Glynis Tao interviews several inspiring leaders in the e-commerce space. Hear from e-commerce founders Gillian Liu of Kiyoko Beauty, Hannah Wang of The ...

Jeanel Alvarado, founder of RETAILBOSS, has built her career helping entrepreneurs navigate the fast-changing world of retail. In this episode, she shares how she went from starting a blog to building a global consulting firm, and the lessons you can apply to your own business. You’ll hear how consumer habits ...

In this conversation, Laura-Jean Bernhardson shares her experience as an entrepreneur in the fashion industry, from starting a knitwear business to opening multiple retail stores. You will learn about the benefits of building systems, mindset shifts that will help you grow with creativity and confidence, and ways to make your ...