Welcome to Chase your Dreams

Jeanel Alvarado, founder of RETAILBOSS, has built her career helping entrepreneurs navigate the fast-changing world of retail. In this episode, she shares how she went from starting a blog to building a global consulting firm, and the lessons you can apply to your own business. You’ll hear how consumer habits ...

In this conversation, Laura-Jean Bernhardson shares her experience as an entrepreneur in the fashion industry, from starting a knitwear business to opening multiple retail stores. You will learn about the benefits of building systems, mindset shifts that will help you grow with creativity and confidence, and ways to make your ...

 In this special “Best of Founder Stories” episode, we revisit highlights from four powerful interviews with fashion entrepreneurs Stella Carakasi, Linda Lundström, Kristi Soomer, and RozeMerie Cuevas.  If you've ever wondered what it really takes to build a fashion brand from the ground up and stay true to your ...

In this episode, Glynis Tao discusses how AI is changing the way SEO works, especially for fashion brands. She breaks down the differences between traditional SEO and AI-driven search, focusing on why authority and content structure matter more than ever. Glynis shares a case study featuring Nomi Designs to show ...

 In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the ...

 In this conversation, Christine Daal, CEO and founder of Fashion Angel Warrior, shares her journey from fashion designer to coach, emphasizing the importance of confidence, community, and a holistic approach in fashion entrepreneurship. She discusses her unique coaching methods, common mistakes made by fashion entrepreneurs, and the significance of ...

 In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation of valuable, engaging content that resonates with ...

 In this episode, we chat with Nikki Dindo, founder of Spring Media Co., a boutique agency specializing in social media management, influencer marketing, and media relations. Nikki shares her journey through the fashion and PR industry, emphasizing the importance of authenticity, storytelling, and strategic branding. She discusses her experiences ...

 In this episode, Andréanne Mulaire, founder and designer of Anne Mulaire shares her journey of building a sustainable fashion brand rooted in her Métis heritage. She discusses the importance of authenticity and her commitment to ethical manufacturing and community support in the age of fast fashion. Anne emphasizes the ...

In this episode, we are joined by Shannon, owner of Simply Merino—a sustainable clothing brand based in Vancouver and specializing in Australian Merino wool. She shares her journey from teacher to fashion entrepreneur, and discusses how her values around sustainability, transparency, and community support have shaped the brand. The conversation ...

In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set prices based on your products’ values ...

In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing ...