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Welcome to Chase your Dreams
A podcast for Fashion Entrepreneurs who are ready to pursue their passion and make a living doing what they love.
How to Successfully Collaborate with the Right Influencer with Sherri Langburt
My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx – the influencer marketing agency best known for its co-sampling and signature box strategies.
In this episode, Sherri highlights the significance of influencer marketing for fashion brands in today’s digital landscape. She talks about what criteria fashion brands should consider when identifying potential influencers to collaborate with.
You’ll learn why it’s important for a fashion brand to align with influencers who resonate with their target audience. Including what are some key considerations and best practices when negotiating partnerships with influencers.
Lastly, she talks about what are some ethical and legal considerations that fashion brands need to be aware of when working with influencers.