Client: Nomi Designs
Platform: Squarespace
Project Timeline: Ongoing
Goals: to understand how creating original, high quality blog content has helped Nomi Designs show up on AI Overviews
The Challenge
AI-powered search engines like AI Overviews and SearchGPT are changing how consumers discover products. These platforms prioritize conversational, intent-based search results. To stay visible, brands need to create content that aligns with natural language queries and prioritizes user intent. This means adapting your product descriptions, blogs, and FAQs to answer customer questions directly
Just to show you the power of blogging and why it’s an important SEO strategy in 2025. I did some analysis on this blog post "Can You Wear Linen Clothing in the Winter?"
https://www.nomidesigns.net/blog/2023/10/12/linen-clothing-for-canadian-winters
This blog was posted on November 2, 2023
The Results
Here’s a screenshot of Google result for “can you wear linen in winter”. Their blog comes up as #1 result in AI Overview with link to their website.
When you click on the link (yellow box) it takes you directly to their blog article.
This is how the blog is performing in search results.
This is a screenshot from Google Search Console. In the last 3 months, their blog had 22,890 impressions and 525 clicks. It’s the #2 best performing page on their website https://www.nomidesigns.net/.
Mainly because the blog ranks for 743 keywords!
This graph from Google Search Console shows the blog performance in the last 5 months. On the left is the number of clicks and the right is impressions. The blue line is measuring clicks and the purple line is measuring impressions. In July the blog was getting 43 clicks and 2.39K impressions. By the end of November, it reached 230 clicks and 8.9K impressions.
The blog has received 947 pageviews since it was posted.
A page view is each time a user loads a specific page on a website. This provides a good measure of overall website traffic and content popularity.
When measuring website traffic, you should primarily look at "page views" as it represents the number of times a page on your website was loaded and viewed by users, giving you a clearer picture of actual engagement with your content compared to just impressions or clicks alone; however, depending on your goal, you may also need to consider "impressions" for visibility and "clicks" to measure user interaction with specific elements like links or ads.
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This is a story that was able to take place because of the collaboration.
“The group collaboration and bouncing of ideas helps us think it through. The meetings every week makes us accountable. It really makes us push ourselves. This shows me other things that I have not been thinking about. This is a story that was able to take place because of the collaboration.”