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Your Fashion E-commerce SEO & Business Consultant
Hi, I’m Glynis.
I’m a business consultant and e-commerce SEO specialist (search engine optimization) with over 20 years of experience in the fashion industry
I created this business because I want to help you build a purposeful and profitable business, so you can make a living while doing what you love. I want my clients to feel energized, empowered and confident to serve their customers in the best way possible.
Beyond helping fashion entrepreneurs through my business and SEO consulting agency, I support brand owners by providing access to free resources and by building community. Here’s some of the amazing resources I have available for you:
My Chase Your Dreams Podcast and blog provides you with practical tips and inspiring stories from different experts in the fashion industry. I also provide free checklists and toolkits to assist you along your journey as a business owner.
In this complex and competitive industry, being part of a community of like-minded and supportive peers can make a huge impact on your growth, joy and success as a business owner. That’s why I created the Apparel Workshop Community, an interactive Facebook community for designers, fashion entrepreneurs and clothing brand owners. My goal with this is to strengthen the community and provide support. It’s so lonely when you’re running a small business, I want to create a space for people to collaborate and share resources so we can grow alongside each other.
My Story
Before starting this consulting practice, I worked for big brands, such as Club Monaco and Reebok, before successfully running my own clothing design company for over ten years. As a former apparel brand owner myself, I understand the challenges of growing and sustaining a fashion business—but it is possible!
I started this consulting practice in 2018 because I was hearing a lot of “I have to do this” or “I should do that” amongst many of my creative entrepreneur friends. Business owners experience so much pressure to make decisions based on what others are saying or what they see other brands doing. As a business consultant, I help brand owners take a step back and assess if their efforts are actually getting them closer to their goals.
My Approach to Helping Your Fashion Brand Succeed
Working collaboratively with my clients and providing education and transparency at every stage is a key feature of my approach. Let’s zoom out and look at the big picture of where you want your business to go, then start focusing on the details—the research, data and steps—that will get you there!
Fashion Industry & Entrepreneurial Experience
With my fashion industry background, I’m able to communicate with designers and founders in a way that’s easy to understand.
As a logical creative, I have expertise in technical design, fabrics sourcing, product development, domestic and overseas garment manufacturing, product management, new business development, digital marketing, search engine optimization, and trade show marketing. With my understanding of the various areas of fashion and how they interrelate, I am able to provide you with advice that will create the most impact for your business.
Credentials & Affiliations
- Bachelor of Applied Arts, Fashion Design
- Certified Semrush Agency Partner
- Experience with Shopify, Squarespace and Wix
- BC Apparel & Gear Association Board Member
- Member of Female Founders Collective and The 10th House
- WeBC Mentor for Women Entrepreneurs
- FWE Mentor for Women Entrepreneurs
- Instructor, LaSalle College Vancouver
- Instructor, Austin Community College Fashion Incubator
Search Engine Optimization (SEO) for Online Fashion Brands
As an SEO consultant, I use data-driven strategies and solutions to help fashion e-commerce businesses reach more target customers online without having to pay for ads. If you want to increase organic traffic and rank higher in Google in order to boost your potential to make more online sales—I can do that for you!
Many online fashion business owners know that SEO is essential, but struggle with it because it’s confusing and time-consuming. Have you been avoiding your SEO? Or feel like you’re just guessing your way through the process? I take the mystery out of SEO. Whether you choose one of my full-service or in-house consulting options, throughout our engagement, you’ll learn the fundamentals of SEO and how to measure performance so you have a basic understanding of how SEO works.
In the highly competitive fashion industry, choosing an SEO consultant with firsthand experience is invaluable. As a former brand owner myself, I understand the nuances that go into a brand’s DNA. Unlike other e-commerce SEO agencies who may only focus on general SEO best practices, I take the time to understand your business goals, your ideal customer and your brand’s core values in order to create a tailored SEO strategy for you. I do SEO for fashion brands, but my main goal is to help your business be successful and sustainable in the long run.
Client Testimonials
I knew I needed to have Glynis on my team…
SEO was always challenging because I needed a roadmap of what I was supposed to do outside of the basics of blogs and labeling pictures.
I watched a webinar about SEO, and Glynis was the guest speaker. From the way she explained the framework and the reasons why it's essential, I knew I needed to have her on my team.
She is transparent, has a clear strategy, delivers what she promises and is easy to work with. It's a mix of done-for-you work and an educational experience. After a year of working together, I would highly recommend Glynis!
This is your sign if you've been dragging your feet on implementing an SEO strategy. You'll be happy you did!