Business
How I Helped a Women’s Sportswear Brand Strengthen Their Fashion SEO Strategy
When I first met Karen, owner of an upscale women’s golf, tennis, and pickleball apparel, accessories and equipment brand, she was facing a familiar but ...
Product Page SEO: How to Turn Traffic into Sales with Smarter Content
If your product pages only offer the basics—size, color, price—you’re missing a huge opportunity. Product page SEO is more than just inserting keywords; it’s about ...
SEO Strategy for Kids' Clothing Boutique: Expert Tips to Start an Online Boutique
Helping a Kids’ Boutique Find Its Voice Online: SEO Insights from a Discovery Call with Glynis Tao Starting an online boutique is more than just ...
Made In Canada Brands to Support Right Now
When you choose to support Made in Canada brands, you're not just buying a product—you’re investing in ethical craftsmanship, sustainability, and local businesses that keep ...
Benefits of Blogging for Business: Blog Writing Tips to Help Your Brand Stand Out
Learn how writing high-quality blogs and incorporating SEO increases conversions and brings traffic to your e-commerce website Too many blogs are missing the mark You’ve ...
What are Google’s AI Overviews?
How they work and how to make your web pages appear on them Last spring, I alerted you that Google’s AI Overviews would eventually be ...
How to Conduct an SEO Competitor Analysis for Your Fashion E-Commerce Brand
What Is SEO Competitor Analysis or SEO Competitive Analysis? SEO competitor analysis, also known as “seo competitive analysis” is the process of researching competitors in ...
8 Questions to Help You Reflect and End Your Year Strong
Reflect and Refocus for Success in 2025 As the year winds down, I’d like to encourage you to reflect on the past twelve months in ...
Understanding Your Technical SEO Checklist
Understanding Technical SEO In my experience working with fashion e-commerce business owners, including designers and clothing brand managers, I've noticed a common theme: technical SEO ...
