How to use SEO for your clothing brand

This is a presentation recorded at Apparel Camp in Vancouver on October 5, 2019.   Do you have a website that gets little to no organic traffic? If you have a brand new website or even a website that’s getting little to no traffic, you can still generate a lot of...

5 Ways to use Responsible Sourcing to Boost your Bottom Line

Over the last several decades our idea of what business value is has evolved. That has been led by the evolution of the concept of intangible assets. Not simply cash, but also what else does the business have that creates value for its stakeholders. Some companies...

The designers guide to Ikigai

I have been pondering this concept of Ikigai (ee-key-guy) for a while since I stumbled across this image of 4 circles intersecting. It’s a Japanese term meaning “ a reason for being”. It’s about finding happiness and living your life’s purpose. I was immediately...

5 Top Tips for Entrepreneurial Success

Being an entrepreneur nowadays is about taking advantage of all the opportunities that you have in front of you. To help shortcut your path to success in today’s dynamic apparel landscape, here are five lessons that I wish someone had told me when I started....

The power of niching: How I got Google as a client

Do you want to learn how to target your best customers without coming across as salesy and pushy? Do you need clarity around what specific product best represents what you actually do or sell? Are you conflicted about which product to focus on that you’ve actually...

5 creative ways to overcome small business challenges

It’s almost a given that the small business owner wears many hats. Sometimes it feels like you’re troubleshooting more than you’re creating. Running a small business comes with its share of challenges. Combined with a lack of experience and resources, owners often...

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