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Frequently Asked Questions
What does Chase Your Dreams Consulting do?
Can you teach me how to start a clothing line?
Yes, that’s our specialty! We offer a variety of programs from 1-on-1 consulting to group coaching to help fashion entrepreneurs launch, build and grow their apparel or accessories company. We teach you the fundamentals on how to start a clothing line. We help you achieve clarity on how to move forward by providing you an action plan so you know exactly what to work on and what action steps are most profitable. You will feel confident knowing which are the right steps to take, how to manage your time efficiently, understand the product development and production process, how to price your products for your target market and have a launch strategy to take your product to market. You can find some helpful resources to help you build a successful clothing business.
Do you have experience in the fashion industry?
Yes. Glynis Tao is a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience. She’s worked for big brands such as Club Monaco and Reebok as well as running her own clothing design company for over 10 years. She has expertise in technical design, fabrics sourcing, product development, domestic and overseas garment manufacturing, product management, new business development, search engine optimization, trade show marketing and more. She helps designers build a purposeful and profitable clothing business so they can make a living doing what they love.
How do I increase organic traffic to my fashion e-commerce website and rank higher on Google?
If you run an online e-commerce website, one of the best ways to increase organic search traffic is with SEO (Search Engine Optimization). The 3 important types of SEO are Technical, On-Page and Off Page. Technical SEO focuses around how well search engine spiders can crawl your website and index your content. This includes creating a Robots.txt file which tells web robots which pages on your site to crawl and not to crawl, creating a XML sitemap, making sure your site is HTTPS, optimizing site structure and site speed. These are all important ranking factors in Google. On-page SEO is the practice of optimizing individual web pages – title tags, meta descriptions, image alt tags and header tags in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Off-page SEO refers to actions taken outside of your own website to impact your rankings such as link building, submitting your website to industry directories, interlinking all social media accounts, and getting press mentions. Most importantly make sure you track your website performance with Google Analytics and Google Search Console. To learn how to use SEO to create a successful clothing brand download my SEO ranking factors checklist.
What does an apparel business consultant do?
An apparel business consultant is an expert who’s main role is to help develop and strengthen your business skills so you can achieve your business goals and be successful. They help guide the business from where it is now to where the business owner wants it to be.
What if I’m totally new to business and have no formal apparel training or experience?
You’ve come to the right place. The Label Launchers Mastermind is the perfect place for you to start as the focus is on building a solid foundation for success, right from the get go.
This was such a valuable webinar!
“This was such a valuable webinar! Glynis, you are personable as well as super knowledgable, and thank you for finding a garment factory owner willing to give a behind-the-scenes look. We’ve taken a lot of what was discussed and turned it into action items for our manufacturing plan. If anyone is looking for up-to-date guidance on starting a fashion business, Glynis’ training videos are great.”
Tammi Anne B,
The Fashion Designer