Product Development Process for your Clothing Brand

Learn about Product Development for your Clothing Brand Product Development is the stage between Design and Production, where your idea comes to life. This process helps to ensure your designs are production ready. I will share with you my 20 years knowledge in the...

How to validate your business idea with market research

Learn how to do market research for your fashion and clothing business Market research is a critical component when you’re launching a product, trying to improve your existing product, or when you’re just looking to be a step ahead of your competitors. It will provide...

How to start a niche clothing business in 2020

Today I’m going to share my story how I launched my 6-figure clothing business with 2 yards of polar fleece, that costed $25 . Beginning a career in fashion starts with getting the right education My journey into clothing design started very early during my high...

How to use SEO for your clothing brand

This is a presentation recorded at Apparel Camp in Vancouver on October 5, 2019.   Do you have a website that gets little to no organic traffic? If you have a brand new website or even a website that’s getting little to no traffic, you can still generate a lot of...

How to use stories to connect with customers for product businesses

When I started my first business Punch Brand, I was a bit of a “shy entrepreneur”. I hid behind my brand and intentionally created the illusion that I was a large, established company. I created a façade that looked somewhat “corporate” and wrote the About Us page in...

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