How to use SEO for your clothing brand

This is a presentation recorded at Apparel Camp in Vancouver on October 5, 2019.   Do you have a website that gets little to no organic traffic? If you have a brand new website or even a website that’s getting little to no traffic, you can still generate a lot of...

5 Ways to use Responsible Sourcing to Boost your Bottom Line

Over the last several decades our idea of what business value is has evolved. That has been led by the evolution of the concept of intangible assets. Not simply cash, but also what else does the business have that creates value for its stakeholders. Some companies...

5 creative ways to overcome small business challenges

It’s almost a given that the small business owner wears many hats. Sometimes it feels like you’re troubleshooting more than you’re creating. Running a small business comes with its share of challenges. Combined with a lack of experience and resources, owners often...

How to use stories to connect with customers for product businesses

When I started my first business Punch Brand, I was a bit of a “shy entrepreneur”. I hid behind my brand and intentionally created the illusion that I was a large, established company. I created a façade that looked somewhat “corporate” and wrote the About Us page in...