Welcome to Chase your Dreams

 In this episode, fashion stylist and image consultant Jenni Lee shares how intentional styling can be a powerful tool for personal branding, visual communication, and professional growth. Drawing on more than 20 years of experience working with celebrities and major publications, she explains how clothing acts as a visual ...

 PR expert KJ Blattenbauer shares how founders can build visibility and authority without feeling salesy. She explains why great work alone isn’t enough and why clear messaging and positioning are essential to helping your audience understand who you are, what you do, and why it matters. KJ shares practical ...

 Elizabeth Solomeina, co-founder of Flying Solo, shares her insights on the challenges independent designers face in the fashion industry. She emphasizes the importance of a sustainable approach to growth, the need for strategic planning before expanding into international markets, and the value of press exposure in building brand credibility ...

 Orly Shani shares her journey from a DIY expert to the founder of ROCKNOT, a profitable and scalable fashion brand that specializes in everyday statement bags. She discusses the importance of profitability, storytelling in marketing, and the lessons learned from her DIY days. Orly highlights the significance of customer ...

 In this episode of Chase Your Dreams, Glynis Tao and Tamara Mainardi explore how style can serve as a strategic business asset. They discuss how personal styling, branding, and sales strategies intersect to create a compelling customer experience. Tamara highlights the importance of a strategy-first approach, the challenges designers ...

 In this episode of Chase Your Dreams, SEO + AI Visibility Strategist, Glynis Tao, breaks down why SEO in 2026 should focus on aligning with real business goals to drive growth. She introduces the concept of “business-first SEO”, an approach that prioritizes buyer intent, revenue-driving pages, and clear brand ...

 In this episode, Glynis Tao reflects on standout moments from this year’s Chase Your Dreams podcast, highlighting three fashion ecommerce strategies for entrepreneurs. Through expert insights from founders, this episode explores how to optimize your content for AI search, ecommerce growth strategies that work, what it takes to build ...

 In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her clients used strategic blogging to earn ...

 Leticia Viedma shares how she transitioned from being a lawyer to the founder of KAMI, a women’s footwear company with an emphasis on Spanish craftsmanship. She discusses what inspired her to enter the fashion industry, the challenges she faced developing a DTC brand, and why she believes delivering a ...

 In this episode, Glynis Tao discusses the evolving landscape of e-commerce SEO in the age of AI, focusing on how e-commerce brands can adapt their growth strategies to remain competitive. She highlights the importance of understanding the changes in consumer search behaviour, the AI challenges brands face, and effective ...

 In this episode, Evelina Kaganovitch explores why building trust is more important than increasing traffic for e-commerce fashion brands. She shares her journey from fashion school burnout to becoming a messaging strategist, emphasizing the need for authentic storytelling and meaningful communication. Discover what the key to a successful email ...

 Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment Events, shares her 28-year-long entrepreneurial journey. What started as a simple clothing swap in her living room transformed into a multi-million dollar franchise, striving to make high-quality children’s clothes accessible and affordable. With an emphasis on community, values, and personal ...