My guest today is Tiffany Wong, Co-Founder & Brand Director at The Ordinary Good.
Tiffany leads brand strategy and marketing at The Ordinary Good, a mission-led creative agency building and scaling sustainable and social impact e-commerce brands. Women led and operated. She has a brand building background layered with integrated marketing management for the past 7 years mostly in responsible fashion, beauty & wellness. Her favorite part of the job is working with early stage brands making our world better.
In this episode, Tiffany offers invaluable advice for emerging sustainable fashion brands looking to establish a strong brand presence and make an impact.
Tiffany explains the core concepts of sustainable fashion branding and why it's important in today's conscious consumer market. Learn how sustainable fashion brands can stand out in a competitive market by creating a distinctive brand identity.
Tiffany shares expert insights on leveraging email marketing to build strong connections with customers and communicate sustainability values.
Tiffany provides practical tips on using paid advertising platforms like Meta to promote sustainable fashion brands while upholding their values. Gain valuable advice on how sustainable fashion brands can maintain their commitment to sustainability without compromising on profitability.
Get a sneak peek into the future of sustainable fashion branding and discover upcoming trends and innovations.
My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing agency best known for its co-sampling and signature box strategies.
In this episode, Sherri highlights the significance of influencer marketing for fashion brands in today's digital landscape. She talks about what criteria fashion brands should consider when identifying potential influencers to collaborate with.
You'll learn why it's important for a fashion brand to align with influencers who resonate with their target audience. Including what are some key considerations and best practices when negotiating partnerships with influencers.
Lastly, she talks about what are some ethical and legal considerations that fashion brands need to be aware of when working with influencers.
My guest today is Miranda Sam, founder of Shortlisted, a niche clothing brand dedicated to making life easier for short women (5'4 and under).
How? Through petite proportions, functional design, and foolproof styling versatility. This means no more spending extra time, money or emotional energy on alterations, online returns, size guides, dry cleaning, or shamefully shopping the kids section!
She’s worked as a Fashion Marketer, Retail Manager, Fashion Journalist and Blogger in a career spanning 15 years. Miranda has also been a guest speaker at VCC, JCI, UBC, and Apparel Camp.
Miranda talks to us about why she decided to start a clothing brand for short women. She walks us through some of the steps she's had to go through to get her clothes sampled and manufactured.
She shares openly about some of the biggest lessons she's learned with the launch of her brand. As well as the hard truth she's had to face when it comes to pricing her products for the market.
My guest today is fashion wholesale agent Misty-Dawn Paulson, owner of Mstydon Group Fashion Wholesale Agency in Vancouver BC.
Misty-Dawn has made it a mission to make sure they only work with brands who’s first priority is to make sure their footprint is as minimal as possible. Some focus on eco textiles, some focus on fair production, some manufacturer in Canada, some use upcycled fabrics… the list goes on!
Having worked with a range of successful clothing brands, Misty-Dawn shares insights about preparing a brand for the wholesale market.
In this episode, Misty-Dawn explains the significance of wholesale in the fashion industry and why it's an important distribution channel for clothing brands. She outlines the essential criteria and characteristics a brand needs to be considered "wholesale-ready." This includes factors like product line development, pricing strategies, and production capacity.
She delves into the intricacies of pricing strategies for wholesale, offering practical advice on how brands can set competitive prices while maintaining healthy profit margins.
You will learn how a brand's production capacity and lead times factor into their readiness for wholesale. She discusses the importance of meeting quality control standards for successful wholesale operation.
Lastly, she discusses how brands can stay ahead of market trends and adapt their product line to meet changing demands in the wholesale market.
- How does one assess the sustainability of a fabric?
- How can businesses strike a balance between sourcing sustainable fabrics and managing their budget effectively?
- What are some effective ways for individuals or small businesses to find and purchase sustainable fabrics?
- Exciting technological advancements or innovations in the field of sustainable fabric production
- Why no fabric is sustainable if we aren't respecting our resources
Ruth is an accomplished materials expert, entrepreneur, and innovator with more than 30 years of global success spanning brands, manufacturing, global supply chain, media, and higher education. Through her consulting and advisory work she supports businesses (ranging from start-ups to global brands) achieve their material goals, whilst pursuing her love of learning, research and connecting others.
She has experience with multiple products / fabric types, and living and traveling across the world has provided Ruth with an international network of connections. With practical in-depth knowledge of the fabric development, sourcing, validation, and production processes from fiber to garment, she makes ideas come alive.
Ruth has a Bachelor of Sciences Degree in Textile Technology from the University of Manchester, Institute of Science and Technology, UK, and holds her designation as an Associate of the Textile Institute (ATI).
My guest today is fashion stylist Tamara Gaudin. Tamara’s work as a stylist reaches from Paris to Mexico, New York City to LA, and Chicago to Dallas. As a personal stylist, Tamara caters to each client through each season, meeting their specific needs for fashion to match their lifestyle.
Tamara discusses what the role of a personal stylist is when it comes to working with clothing brands for a photoshoot. She explains why it's important for a stylist to understand a clothing brand's identity and target audience before a photoshoot.
She give tips about selecting the right pieces and accessories for the shoot and how she adjusts her styling approach for different types of clothing brands.
Lastly, she shares how to evaluate the success of a photoshoot in terms of the impact your styling choices had on the final images.
