My guest today is fashion wholesale agent Misty-Dawn Paulson, owner of Mstydon Group Fashion Wholesale Agency in Vancouver BC.
Misty-Dawn has made it a mission to make sure they only work with brands who’s first priority is to make sure their footprint is as minimal as possible. Some focus on eco textiles, some focus on fair production, some manufacturer in Canada, some use upcycled fabrics… the list goes on!
Having worked with a range of successful clothing brands, Misty-Dawn shares insights about preparing a brand for the wholesale market.
In this episode, Misty-Dawn explains the significance of wholesale in the fashion industry and why it's an important distribution channel for clothing brands. She outlines the essential criteria and characteristics a brand needs to be considered "wholesale-ready." This includes factors like product line development, pricing strategies, and production capacity.
She delves into the intricacies of pricing strategies for wholesale, offering practical advice on how brands can set competitive prices while maintaining healthy profit margins.
You will learn how a brand's production capacity and lead times factor into their readiness for wholesale. She discusses the importance of meeting quality control standards for successful wholesale operation.
Lastly, she discusses how brands can stay ahead of market trends and adapt their product line to meet changing demands in the wholesale market.
- How does one assess the sustainability of a fabric?
- How can businesses strike a balance between sourcing sustainable fabrics and managing their budget effectively?
- What are some effective ways for individuals or small businesses to find and purchase sustainable fabrics?
- Exciting technological advancements or innovations in the field of sustainable fabric production
- Why no fabric is sustainable if we aren't respecting our resources
Ruth is an accomplished materials expert, entrepreneur, and innovator with more than 30 years of global success spanning brands, manufacturing, global supply chain, media, and higher education. Through her consulting and advisory work she supports businesses (ranging from start-ups to global brands) achieve their material goals, whilst pursuing her love of learning, research and connecting others.
She has experience with multiple products / fabric types, and living and traveling across the world has provided Ruth with an international network of connections. With practical in-depth knowledge of the fabric development, sourcing, validation, and production processes from fiber to garment, she makes ideas come alive.
Ruth has a Bachelor of Sciences Degree in Textile Technology from the University of Manchester, Institute of Science and Technology, UK, and holds her designation as an Associate of the Textile Institute (ATI).
My guest today is fashion stylist Tamara Gaudin. Tamara’s work as a stylist reaches from Paris to Mexico, New York City to LA, and Chicago to Dallas. As a personal stylist, Tamara caters to each client through each season, meeting their specific needs for fashion to match their lifestyle.
Tamara discusses what the role of a personal stylist is when it comes to working with clothing brands for a photoshoot. She explains why it's important for a stylist to understand a clothing brand's identity and target audience before a photoshoot.
She give tips about selecting the right pieces and accessories for the shoot and how she adjusts her styling approach for different types of clothing brands.
Lastly, she shares how to evaluate the success of a photoshoot in terms of the impact your styling choices had on the final images.
Today, we're diving into a crucial aspect of marketing for your fashion brand - building an email list. If you've been wondering how to get started, you're in the right place!
- The impact of in-person events on brand visibility and list building
- Promoting events through platforms like Eventbrite or Facebook
- Incentivizing sign-ups with special offers or discounts
Tip #5: Personalizing Email Campaigns for Maximum Impact
- Importance of leveraging the email list effectively
- The power of segmentation in resonating with different audience segments
- Crafting personalized offers for increased conversion rates
- Making tailored product recommendations for enhanced customer satisfaction
Conclusion
- Recap of the 5 powerful strategies to build an email list for your fashion brand
- Emphasis on consistency and quality in providing value to the audience
Thank you for joining us on this episode! If you found this information valuable, don't forget to subscribe and share with fellow fashion entrepreneurs. Until next time, keep innovating and elevating your brand!
In this episode, we're gearing up for the biggest shopping event of the year: Black Friday. Join your host, Glynis as we dive into the essential steps and strategies to ensure your fashion business not only survives but thrives during this shopping extravaganza. From defining your product offers to planning your promotional strategy and optimizing your technology, we've got you covered. Plus, stay tuned for bonus tips to give your e-commerce marketing an extra boost this holiday season.
3 Steps to Prepare for Black Friday 2023
Define your product offers
Identify and plan your promotional strategy
Optimize your technology
1. Define your Product Offers
- Use data-driven insights like analytics, surveys, and competitive analysis to pinpoint the products that will drive the most success
- Consider discounting higher margin products and exploring upselling or downselling opportunities
- Ensure your inventory can handle increased orders, and plan for efficient order management and fulfillment
2. Identify and Plan Your Promotional Strategy
- Leverage influencers for sneak peeks and new product launches to create buzz and anticipation
- Create urgency to encourage immediate action when the promotion starts
- Choose the most effective promotional channels, whether it's email marketing, social media, or other avenues
- Enhance your brand's visibility with supplementary content like blogs and videos
5 keys for a great product promotion
- Defining your timeline
- Prepare your audience
- Create urgency
- Choose your medium
- Creating supplementary content
3. Optimize Your Technology
- Checking website UX for conversion blockers
- Implementing SEO for easy discoverability
- Reviewing ad accounts for optimal performance
- Tracking orders, sales, and shipments with analytics
Bonus Tips for E-Commerce Success
- Display "order-by" dates to guide customers on when to make a purchase for timely holiday delivery
- Utilize countdown timers on your website and in emails to build anticipation and create a sense of urgency
- Maintain consistent messaging and branding across all platforms to reinforce your offer's value
- Offer multiple online payment options for customer convenience
- Ensure clear visibility of return policy
- Prioritize accessible customer support
- Address design issues for a seamless user experience
Thank you for joining us for another episode of Chase Your Dreams Podcast. We hope you found these tips valuable in preparing your fashion business for a successful Black Friday. Remember to share in the comments which strategies you plan to implement. Stay tuned for more insightful episodes, and here's to making this Black Friday a monumental success!
In today's episode, we'll be diving into a crucial aspect of online marketing – building an email list for your fashion e-commerce brand. So, whether you're just starting out or looking to grow your existing business, this episode is packed with valuable tips to help you succeed.
Here are 9 benefits to having an email list:
1. Building a Direct Line of Communication
Unlike social media, emails land directly in your subscribers' inboxes, ensuring your message gets through. This direct connection fosters a stronger bond with your audience.
2. Building Brand Loyalty and Trust
Consistent, valuable content builds trust and loyalty over time. Trust leads to repeat purchases and enthusiastic brand advocates.
3. Driving Repeat Business and Customer Retention
Keep subscribers in the loop about new collections and offers to encourage regular visits. Re-engage past customers with enticing incentives.
4. High Conversion Rates and ROI
Email marketing boasts impressive conversion rates and ROI. Engaged subscribers are more likely to become paying customers.
5. Data-driven Insights and Market Research
Your email list offers invaluable insights into customer behavior. Analyze metrics for informed decisions and better results.
6. Less Reliance on External Platforms
Reduce dependence on unpredictable platforms by owning your communication channels.
7. Personalized Marketing Campaigns
Segment your list for targeted content. Personalization elevates the customer experience and drives conversions.
8. Promoting New Product Launches and Exclusive Offers
Make subscribers feel special with exclusive access to product launches and deals.
9. Adapting to Evolving Marketing Trends
Email marketing remains adaptable. Utilize automation, segmentation, and responsive design to stay current.
In conclusion, building an email list is a cornerstone of your fashion e-commerce brand's marketing strategy. Join us in the next episode, where we'll dive into strategies for attracting subscribers. See you there!
